Business Development Associate (EdTech Sales)

Relic Consultancy Services; Gurugram District; On-site; INR 350,000 - 650,000; Full time

Benefits offered by this job

Fast career growth in sales leadership

Performance-linked rewards

Culture of learning and collaboration

Exposure to consultative selling and C

Job summary

Relic Consultancy Services is seeking a motivated Business Development Associate (EdTech) to engage with prospective learners, understand their goals, and guide them toward learning programs. The role emphasizes consultative selling, empathy, and a results-focused mindset.

You will manage outbound outreach, qualify prospects, and guide learners on career progression while collaborating with onboarding, content, and support teams to ensure a seamless learner journey.

Qualifications

• 0–6 years of experience in EdTech Sales & Business Development.
• Bachelor’s degree (B.Tech preferred).
• Fluency in English—written and spoken.
• Proven ability to guide prospects to confident decisions and meet targets.
• Hands-on experience with CRM tools; LeadSquared a plus.

Responsibilities

• Initiate and sustain conversations with prospective learners via outbound calls and follow-ups.
• Assess candidates’ aspirations and challenges to recommend tailored learning pathways.
• Guide learners on career progression, program outcomes, and ROI of upskilling.
• Nurture relationships throughout the buyer journey—building trust, not just closing deals.
• Proactively re-engage dormant leads to convert interest into enrollments.
• Deliver a personalized, high-touch consultation experience—putting learner success first.
• Meet and exceed daily, weekly, and monthly performance goals.
• Keep CRM records accurate, timely, and actionable for sales and marketing alignment.
• Partner cross-functionally with onboarding, content, and support teams for a seamless learner experience.

Skills

Sales

Business Development

Education Sales

LeadSquared CRM

English Fluency

Education

Bachelor’s degree (B.Tech preferred)

Tools

LeadSquared (LSQ) CRM

Job description

Overview

We are looking for a highly motivated Business Development Associate (BDA) to join our fast‑growing sales team. In this role, you’ll engage with prospective learners, understand their career goals, and guide them toward the right learning programs. Success here requires strong communication, a natural ability to build trust, and a results‑oriented mindset—without relying on scripted pitches or pushy tactics.

Job Role

• Business Development Associate (EdTech)
• Department: Sales / Business Development
• Industry: EdTech
• Experience: 0 – 6 Years
• Location: Bangalore & Gurgaon
• Notice Period: Immediate Joiner
• Skills: Sales, Business Development, Education Sales, LeadSquared(LSQ) CRM

Key Responsibilities

• Initiate and sustain meaningful conversations with prospective learners via outbound calls and follow‑ups.
• Assess candidates’ aspirations and challenges to recommend tailored learning pathways.
• Guide learners on career progression, program outcomes, and ROI of upskilling.
• Nurture relationships throughout the buyer journey—building trust, not just closing deals.
• Proactively re‑engage dormant leads to convert interest into enrollments.
• Deliver a personalized, high‑touch consultation experience—putting learner success first.
• Consistently meet and exceed daily, weekly, and monthly performance goals.
• Keep CRM records accurate, timely, and actionable for sales and marketing alignment.
• Partner cross‑functionally with onboarding, content, and support teams for a seamless learner experience.

Required Skills & Qualifications

• 0 – 6 years of experience in EdTech Sales & Business Development
• Bachelor’s degree in any discipline (B.Tech preferred).
• Fluency in English—both written and spoken—with the ability to adapt tone for different audiences.
• Proven ability to guide prospects to confident decisions—not just close deals.
• A track record of hitting or exceeding targets in fast‑paced environments.
• Hands‑on experience with CRM tools—LeadSquared (LSQ) is a plus.
• Ability to quickly connect with diverse learners and influence decisions through empathy and insight.

Desired Candidate Profile

• Prior experience in EdTech, K–12, or higher education sales.
• Experience selling technology‑enabled or digital learning solutions.
• Experience handling high‑value enrollments (₹50,000+ ticket sizes).
• Familiarity with end‑to‑end lead management workflows.
• Natural consultative mindset—focused on solving problems, not pushing products.

Key Performance Indicators (KPIs)

• Monthly revenue achievement.
• Lead‑to‑enrollment conversion rate.
• Daily calling and follow‑up cadence.
• CRM data quality and update timeliness.
• Learner satisfaction and post‑conversation feedback.

Benefits & Perks

• Be part of India’s fastest‑growing EdTech platforms—where impact meets scale.
• Accelerated growth paths for high performers in sales leadership and strategy.
• Performance‑linked rewards that recognize both effort and outcome.
• A culture rooted in learning, collaboration, and psychological safety.
• Real exposure to consultative selling, buyer psychology, and career coaching.