Business Development Associate

RIOD; Thrissur; On-site; INR 450,000 - 700,000; Full time

Job summary

RIOD in Thrissur, India seeks a proactive Lead Generation Specialist to handle inbound/outbound leads, conduct cold calls, and manage email campaigns to fuel sales opportunities.

You will use LinkedIn for research and outreach, build a client database, and coordinate with sales to ensure timely follow-up while tracking campaign performance.

Required are 2–3 years in IT lead generation, strong communication, CRM familiarity, and a drive to meet targets.

Qualifications

• 2–3 years of experience in Lead Generation, Business Development or Inside Sales within the IT industry.
• Proven experience in cold calling, email campaigns and LinkedIn outreach.
• Strong communication and interpersonal skills.
• Experience in handling inbound leads and lead qualification processes.
• Familiarity with CRM tools and lead management systems.
• Ability to work independently and achieve lead generation targets.
• Strong research and prospecting skills.

Responsibilities

• Handle and qualify inbound and outbound leads received through various marketing channels.
• Conduct lead pickup and follow-up activities to convert prospects into sales opportunities.
• Execute cold calling campaigns to identify potential customers and generate new business opportunities.
• Plan and manage email marketing campaigns for lead generation and nurturing.
• Utilize LinkedIn for prospect research, outreach, and lead generation campaigns.
• Build and maintain a database of potential clients and decision-makers.
• Coordinate with the sales team to ensure timely follow-up and lead conversion.
• Track, analyze, and report campaign performance and lead generation metrics.
• Maintain accurate records of all interactions in CRM tools.

Skills

Lead generation

Cold calling

Email marketing

LinkedIn outreach

Communication

Interpersonal skills

Target achievement

Tools

CRM tools

Lead management systems

Marketing automation

Job description

• Handle and qualify inbound and outbound leads received through various marketing channels.
• Conduct lead pickup and follow-up activities to convert prospects into sales opportunities.
• Execute cold calling campaigns to identify potential customers and generate new business opportunities.
• Plan and manage email marketing campaigns for lead generation and nurturing.
• Utilize LinkedIn for prospect research, outreach, and lead generation campaigns.
• Build and maintain a database of potential clients and decision-makers.
• Coordinate with the sales team to ensure timely follow-up and lead conversion.
• Track, analyze, and report campaign performance and lead generation metrics.
• Maintain accurate records of all interactions in CRM tools.

Requirements

• 2–3 years of experience in Lead Generation, Business Development or Inside Sales within the IT industry.
• Proven experience in cold calling, email campaigns and LinkedIn outreach.
• Strong communication and interpersonal skills.
• Experience in handling inbound leads and lead qualification processes.
• Familiarity with CRM tools and lead management systems.
• Ability to work independently and achieve lead generation targets.
• Strong research and prospecting skills.