Business Development Associate

Cessna Lifeline Veterinary Hospital; Bengaluru; On-site; INR 450,000 - 850,000; Full time

Job summary

Cessna Lifeline Veterinary Hospital in Bengaluru is seeking a results-driven Business Development Associate to grow our veterinary healthcare services and expand our client base. You will build a robust sales pipeline through prospecting, partnerships, and referrals while aligning with marketing for compelling pitches and campaigns.

You will also lead a growing sales team, set performance targets, and mentor members in consultative selling.

Qualifications

• Minimum 3 years client contact or sales experience in BD or related role.
• Undergraduate degree or equivalent; advanced degree preferred.
• Strong vendor management and negotiation skills.
• Clear, confident and persuasive presentation and communication style.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and develop new business opportunities across veterinary healthcare services.
• Build and manage a robust sales pipeline through prospecting, networking, partnerships, and referrals.
• Identify new verticals, services, and partnerships to drive long-term growth.
• Cultivate relationships with corporate clients, institutions, pet communities, and strategic partners.
• Develop and implement sales strategies aligned with growth goals.
• Collaborate with marketing to create pitches, proposals, and campaigns.
• Translate client insights into strategic recommendations for service improvements.
• Maintain detailed records of sales activities and client engagement via CRM platforms.
• Build and structure a high-performing sales team and mentor team members.
• Establish performance frameworks, sales targets, and reporting structures.
• Develop training programs focused on consultative selling capabilities.
• Work with veterinary teams and hospital management to ensure seamless service delivery.
• Partner with marketing to refine messaging based on sales engagement insights.
• Act as a bridge between client expectations and service delivery.
• Monitor industry trends and represent the organization at events and forums.

Skills

Sales experience

Negotiation skills

Presentation skills

Verbal communication

Written communication

Education

Undergraduate degree

Marketing / MBA

Tools

Zoho CRM

Job description

Department: Pet store, Pharmacy Billing

Reporting to: Director/ Hospital Operations Manager

KEY RESPONSIBILITIES

• Identify and develop new business opportunities across our veterinary healthcare services
• Build and manage a robust sales pipeline through prospecting, networking, partnerships, and referrals
• Identify new verticals, services, and partnerships to drive long-term growth
• Cultivate relationships with corporate clients, institutions, pet communities, and strategic partners

Sales Strategy Execution

• Develop and implement sales strategies aligned with organizational growth goals
• Collaborate with the marketing team to create compelling sales pitches, proposals, and campaigns
• Translate client insights into strategic recommendations for service improvements
• Maintain detailed records of sales activities and client engagement via CRM platforms

Sales Team Development Training

• Build and structure a high-performing sales team
• Train and mentor team members in business development and client acquisition
• Establish performance frameworks, sales targets, and reporting structures
• Develop training programs focused on consultative selling capabilities

Cross-Department Stakeholder Management

• Work with veterinary teams and hospital management to ensure seamless service delivery
• Partner with marketing to refine messaging based on sales engagement insights
• Act as a bridge between client expectations and service delivery

Market Intelligence Industry Engagement

• Monitor trends within the veterinary healthcare ecosystem and pet care industry
• Represent the organization at industry events, conferences, and networking forums
• Build and maintain relationships with key stakeholders across the ecosystem

ESSENTIAL QUALIFICATIONS

• Minimum of 3 years client contact or sales experience is preferred as a Business Development Associate role or similar role.
• Undergraduate degree/ or equivalent combination of training and experience/ post graduate in Business Administration, Marketing, or related field
• Strong vendor management and negotiation skills
• Clear, confident and persuasive presentation and communication style.
• Excellent verbal and written communication skills

DESIRABLE QUALIFICATIONS

• Experience working in healthcare, veterinary services, hospitality, or service-based industries
• Experience using CRM tools (e.g. Zoho or similar)