Brand Development Executive

Pet Prakalp

Chennai District

On-site

INR 300,000 - 520,000

Full time

9 days ago

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Job summary

Pet Prakalp in Chennai, Tamil Nadu, invites a Brand Development Executive who is creative, commercially minded, and highly driven to help grow a growing pet-care business. You will work on brand initiatives that align with company goals and connect with pet parents across retail, veterinary, and community channels.

The role blends strategic thinking with creative execution, market awareness, and hands-on delivery—from brand campaigns and in-store activations to events and content

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications or related discipline.
Freshers with strong creativity and internships may be considered.

Responsibilities

Brand Development & Growth: support brand-building initiatives aligned with business objectives and increase brand awareness and engagement.
Market Research & Consumer Insights: conduct market research, monitor competitors, understand pet parent needs, translate insights into opportunities.
Campaign Planning & Execution: assist in planning and executing brand campaigns and promotional initiatives, track performance and optimize.
Retail & Trade Marketing: develop initiatives to improve product visibility at pet stores, clinics, and retail outlets, support activations.
Creative & Content Coordination: coordinate development of marketing collateral, digital assets, and campaign content with creatives.
Events & Community Engagement: represent the brand at pet events, exhibitions, and community activations.

Skills

Brand building

Marketing strategy

Campaign planning

Creative thinking

Market research

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

Brand Development Executive

ABOUT THE ROLE

We are looking for a creative, commercially minded, and highly driven Brand Development Executive to join our growing pet-care business.

Our mission is to redefine pet nutrition and wellness and help keep Pets Younger for Longer through high-quality, all-natural products.

The Brand Development Executive will play a key role in strengthening brand visibility, supporting marketing campaigns, identifying market opportunities, and creating meaningful connections with pet parents across retail, veterinary, community, and event channels.

This is an exciting opportunity for someone who can combine strategic thinking, creativity, market awareness, and strong execution skills to help build a distinctive and trusted pet-care brand.

KEY RESPONSIBILITIES

1. Brand Development & Growth

Support the development and execution of brand-building initiatives aligned with overall business objectives.
Identify opportunities to increase brand awareness, product visibility, and customer engagement.
Develop innovative ideas to strengthen the brand's presence across relevant consumer touchpoints.
Support the implementation of brand strategies across offline and experiential channels.

2. Market Research & Consumer Insights

Conduct regular market research to identify emerging trends within the pet-care and pet-nutrition industry.
Monitor competitor activities, product launches, promotions, pricing, and market positioning.
Understand evolving needs, preferences, and purchasing behavior of modern pet parents.
Translate market and consumer insights into actionable marketing opportunities.

3. Campaign Planning & Execution

Assist in planning, coordinating, and executing brand campaigns and promotional initiatives.
Develop creative campaign concepts that effectively communicate the brand's value proposition.
Coordinate campaign timelines, deliverables, vendors, and internal stakeholders.
Track campaign performance and identify opportunities for optimization.

4. Retail & Trade Marketing

Develop creative initiatives to improve product visibility at pet stores, veterinary clinics, retail outlets, and other relevant locations.
Support in-store activations, merchandising initiatives, promotional displays, and customer engagement activities.
Work with retail and channel partners to strengthen brand presence and awareness.

5. Creative & Content Coordination

Collaborate closely with designers, photographers, videographers, content creators, and other creative partners.
Coordinate the development of marketing collateral, promotional materials, digital assets, and campaign content.
Ensure all creative communication remains consistent with brand guidelines and positioning.

6. Events & Community Engagement

Represent the brand at pet events, exhibitions, adoption drives, community activations, and promotional events.
Assist in planning and executing experiential marketing activities.
Build meaningful relationships with pet parents, retailers, veterinary professionals, communities, and relevant industry stakeholders.

7. Performance Tracking & Reporting

Monitor the performance of marketing campaigns and promotional activities.
Prepare regular reports highlighting campaign performance, market observations, customer feedback, and key learnings.
Use insights and data to recommend improvements for future campaigns and initiatives.

KEY PERFORMANCE INDICATORS (KPIs)

Performance in this role will be evaluated against measurable business and brand objectives, including:

Brand & Market Growth

Increase in brand awareness and market visibility.
Growth in brand presence across targeted retail and community channels.
Successful execution of brand-building initiatives.

Campaign Performance

Timely and effective execution of marketing campaigns.
Campaign reach, engagement, leads, conversions, or other agreed campaign metrics.
Quality and effectiveness of campaign initiatives.

Retail & Activation

Growth in retail visibility and promotional presence.
Number and quality of retail activations, events, exhibitions, and community initiatives executed.
Engagement generated through offline activations.

Market Intelligence

Quality and frequency of competitor and market research.
Identification of emerging market trends and actionable opportunities.
Implementation of insights into marketing initiatives.

Creative Execution

Timely delivery of marketing collateral and campaign assets.
Quality and consistency of brand communication.
Effective coordination with creative teams and external partners.

Business Contribution

Contribution toward agreed brand, marketing, customer acquisition, and business-growth objectives.
Ability to generate innovative initiatives that create measurable brand or commercial impact.

CANDIDATE PROFILE

We are looking for an individual who is:

Creative, energetic, proactive, and commercially aware.
Passionate about brand building, marketing, and consumer engagement.
Interested in the pet-care and pet-nutrition industry.
A genuine pet lover / pet enthusiast is highly preferred.
Strong in communication, interpersonal, and presentation skills.
Comfortable working across both strategic and execution-oriented activities.
Able to manage multiple projects, priorities, and deadlines.
Curious about consumer behavior, market trends, and competitor strategies.
Comfortable working with creative teams, vendors, retailers, and external stakeholders.
Willing to participate in field activities, events, exhibitions, and brand activations.
Self-motivated and capable of taking ownership of projects from concept through execution.

QUALIFICATION

Essential:

Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

Preferred:

Qualification or specialization in Marketing, Brand Management, Digital Marketing, or related fields.
Additional certification in marketing, branding, social media, or consumer insights will be an advantage.

EXPERIENCE

Preferred Experience:

[0-2] in one or more of the following: