The Product Management – Veterinary will be responsible for developing and executing marketing strategies for veterinary products, ensuring strong market presence and business growth. The position involves market research, product lifecycle management, and close coordination with sales teams, veterinarians, and distributors. The candidate will support product launches, create promotional strategies, and contribute to expanding the company’s footprint in the animal healthcare segment while ensuring compliance with regulatory and ethical standards.
Job Responsibilities
- Develop and implement marketing strategies for veterinary product portfolios.
- Conduct market research and competitor analysis within the animal healthcare industry.
- Manage product lifecycle including planning, launch, growth, and optimization.
- Support product launches with effective go-to-market strategies and execution plans.
- Collaborate with sales teams to achieve revenue targets and market expansion.
- Build relationships with veterinarians, clinics, distributors, and key stakeholders.
- Develop marketing materials such as brochures, presentations, and digital content.
- Conduct product training sessions for field sales teams and partners.
- Monitor product performance, sales data, and market trends.
- Analyze campaign effectiveness and optimize marketing strategies.
- Ensure brand consistency across all communication channels.
- Organize veterinary conferences, seminars, and promotional events.
- Manage marketing budgets and ensure cost-effective utilization.
- Coordinate with cross-functional teams including production, QA, and supply chain.
- Identify new product opportunities and support product development initiatives.
- Ensure compliance with regulatory guidelines and ethical marketing practices.
- Support digital marketing initiatives and online promotions.
- Prepare MIS reports, dashboards, and performance analysis for management.
- Stay updated with advancements in veterinary medicine and industry trends.
- Drive innovation in marketing strategies and customer engagement.
Requirements
- Strong understanding of the Veterinary (Petcare – Cats and Dogs) Industry.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Ability to manage multiple projects simultaneously.
Preferred Languages
Any Language