Business Analyst

BlissClub Fitness Private Limited; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Blissclub, a fast-growing apparel brand, seeks an analytics professional to drive data-driven decision making across marketing, product, and operations. You will build dashboards, automate reporting, and deliver insights from multi-source data in a D2C environment.

Ideal candidates have 2–5 years of analytics experience, strong Excel/SQL skills, and proficiency with data-visualization tools. Experience with Shopify, GA, and ads platforms is a plus; join a growth-oriented team in Bengaluru.

Qualifications

• 2–5 years of analytics experience, preferably in a D2C/eCommerce environment.
• Proficient in Excel, Google Sheets, SQL, and at least one dashboarding tool.
• Comfort with large datasets and joining multiple data sources.
• Experience with Shopify, Google Analytics, Meta Ads, and Google Ads.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Analyze trends in traffic, conversion rates, CAC, AOV, ROAS, and repeat purchases across channels.
• Assess store stock and improve replenishment logic; implement changes.
• Identify root causes of performance fluctuations and present insights.
• Conduct cohort analyses, funnel drops, and customer segmentation studies.
• Build and maintain dashboards across marketing, website, app, and operations.
• Automate data pulls and reporting; ensure dashboards are up-to-date.

Skills

Ownership

Attention to detail

Problem solving

Analytics experience

Excel

Google Sheets

SQL

Google Data Studio

Power BI

Tableau

Google Analytics

Education

Experience-based

Tools

Google Data Studio

Power BI

Tableau

Job description

Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity.

Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.

Key Responsibilities:

1. Performance Analysis

• Analyze trends in traffic, conversion rates, CAC, AOV, ROAS, repeat purchase, etc. across online and offline channels.
• Analyze store stock availability, develop improvements in replenishment logic and implement it
• Identify root causes behind performance fluctuations and present actionable insights during review meetings.
• Carry out ad hoc deep dives based on business questions-e.g., cohort analysis, funnel drop-offs, customer segmentation, etc.
• Build and maintain performance dashboards across marketing, website, app, and operations using tools like Google Data Studio / Looker Studio, Power BI, or Tableau.
• Automate data pulls and reporting wherever possible using connectors, scripts, or APIs. Ensure regular updates of dashboards (daily/weekly/monthly) and accuracy of all reported metrics.
• Consolidate data from multiple sources data pipelines and ETL processes (Shopify, Meta, Google Ads, Google Analytics, CRM, Marketplaces, etc.) into unified views.

3. Data Automation & Infrastructure

• Work with internal/external partners to streamline the data Pipeline or integrations between tools and dashboards.
• Set up automated alerts, anomaly detection, and scheduled reporting to reduce manual effort.
• Support in cleaning and structuring datasets for better analytical use.

4. Strategic Projects & Initiatives

• Lead and execute analytics-led initiatives such as:
  • Pricing and discount effectiveness studies
  • Customer segmentation or RFM analysis
  • Inventory planning and store replenishment
  • Loyalty program usage and effectiveness
  • Sales projections and monthly/quarterly planning
  • Scalable models for forecasting, category tracking, and customer analysis
• Collaborate cross-functionally with marketing, product, operations, and finance teams.

Qualifications

• Self-starter with strong ownership, attention to detail, and a problem-solving mindset.
• 2–5 years of experience in analytics, preferably in a D2C / eCommerce / consumer brand environment.
• Strong proficiency in Excel, Google Sheets, SQL, and at least one dashboarding tool (Google Data Studio, Power BI, Tableau, etc.).
• Comfort working with large datasets and joining multiple data sources.
• Familiarity with data from platforms like Shopify, Google Analytics, Meta Ads, and Google Ads.
• Ability to translate data into actionable business recommendations.

Preferred Skills (Good to Have)

• Experience with Python or R for automation or analysis.
• Understanding of marketing performance metrics and eCommerce funnels.
• Experience with CRM / retention analytics (Moengage, Webengage, CleverTap, Mixpanel, etc.).
• Exposure to data warehouse tools (BigQuery, Redshift, Snowflake, etc.) and ETL workflows.