Assistant Manager - Growth Marketing

Blissclub; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Blissclub is seeking a results-driven Performance Marketing professional in Bengaluru to lead paid campaigns across app and web, focusing on fast-growing e-commerce channels. You will own acquisition, optimization, and reporting to improve CAC, CPI, ROAS, and LTV, while exploring new channels for scalable growth.

The role requires hands-on experience with Facebook/Instagram/Google Ads and strong proficiency in Google Analytics, with an analytical yet creative mindset to drive business impact.

Qualifications

• 4 years proven experience managing e-commerce campaigns.
• Hands-on experience with paid advertising channels across Facebook, Instagram, Google Display, Search, and YouTube.
• Deep understanding of Google Ads and Google Analytics.

Responsibilities

• Own user acquisition and revenue growth across app and web through paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, Google Display, Search Ads, YouTube Ads, and other networks.
• Drive performance on CAC, CPI, ROAS and LTV; build reporting frameworks for leadership.
• Identify new channel opportunities and scale high-performing acquisition levers.

Skills

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

Tools

Google Analytics

Facebook Business Manager

Job description

Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity.

Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.

Roles and Responsibilities

• Own user acquisition and revenue growth across app and web through paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, Google Display ads, Search Ads, YouTube Ads, other relevant third-party ad networks.
• Drive performance across key business goals such as user acquisition, retention, and app installs.
• Manage full-funnel campaign execution including audience strategy, media planning, bid strategy, budget allocation, reporting, and optimization.
• Build a robust experimentation roadmap across creatives, audiences, landing pages, bidding models, placements, and campaign structures.
• Monitor and improve core performance metrics such as CAC, CPI, CPR, ROAS and LTV.
• Identify new channel opportunities, test emerging ad products, and scale high-performing acquisition levers.
• Own the media mix planning & budgeting for all digital campaigns.
• Build clear daily, weekly, and monthly reporting frameworks with actionable insights for leadership.
• Own the ideation, conceptualisation & execution on creative planning campaigns

Requirement

• Proven experience of 4 years managing e-commerce campaigns.
• Excellent hands on experience with paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads,
• Have a deep understanding of Google ads and Google Analytics.
• A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.