Business Analyst, Growth

FITPASS; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

FITPASS is seeking an analytics professional to influence pricing, budgeting and new launches through robust dashboards and models. You will report to the hiring manager and collaborate with founders across marketing, product, and engineering to ensure leadership actions are timely and data-driven.

You’ll build daily P&L dashboards, model unit economics, and analyze retention and LTV across plan types to guide rapid decisions in a fast-paced, consumer tech environment.

Qualifications

• 2–4 years of analytics experience in consumer internet, D2C or subscription businesses.
• Advanced SQL with window functions, CTEs and cohort queries.
• Strong understanding of CM2, LTV:CAC and denominator definitions.
• Ability to build decision-ready models in Excel or Sheets.
• Detail-oriented, data quality focused; present insights with numbers.

Responsibilities

• Build and maintain daily P&L dashboards tracking revenue and metrics.
• Model unit economics and pricing strategies within margin constraints.
• Analyze retention and lifetime value through cohort funnels.
• Monitor performance marketing and inform daily scaling decisions.
• Identify fraud patterns and irregularities in usage.
• Track P&L for D2C and marketplace channels like Shopify and Amazon.
• Review results after every product or pricing launch before rollout.

Skills

Advanced SQL

Unit economics

Excel/Sheets modeling

Cohort analysis

Data quality

Decision making

Attention to detail

Job description

Batch: 2021/2022/2023/2024.

About the role:

• Your analysis shapes immediate business decisions: pricing changes, budget allocations and new launches often move within days based on your work
• You will report directly to the hiring manager and partner with founders across marketing, product and engineering teams
• The output you create must be sound enough that leadership acts on it without hesitation

What you'll work on:

• Build and maintain daily P&L dashboards tracking FITPASS revenue, CM1/CM2, CAC, payouts and membership metrics
• Model unit economics and pricing strategies, including plan ladders and discount thresholds within margin constraints
• Analyse retention and lifetime value through cohort funnels segmented by plan type and duration
• Monitor performance marketing across Meta and Google, breaking down results to campaign, ad and creative level to inform daily scaling and pause decisions
• Identify fraud patterns and anomalies including membership sharing and corporate usage irregularities
• Track P&L for D2C and marketplace operations spanning Shopify, Amazon and quick-commerce channels
• Review results after every product or pricing launch before rollout to larger audiences

What we're looking for:

• 2-4 years working in analytics roles at consumer internet, D2C or subscription companies
• Advanced SQL proficiency including window functions, CTEs and cohort query logic on production databases
• Fluency in unit economics metrics: CM2, LTV:CAC ratios and denominator definitions rather than surface-level metrics
• Ability to build decision-ready models in Excel or Sheets that founders can act on directly
• Discipline in leading with the number and the recommendation, not burying insights
• Attention to detail: you catch data errors and filter issues before they leave your desk

Bonus experience:

• Claude for analysis and automation
• Python scripting
• MoEngage or CleverTap platforms
• Windsor.ai
• Shiprocket or Amazon Seller Central data work
• Background in quick-commerce operations