Assistant Category Manager

Blissclub; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Blissclub is seeking a Category Manager to lead annual and seasonal category strategies, pricing, and lifecycle management. You will work with Design, Sourcing, Production, and Quality teams to translate consumer insights into profitable assortments and launches.

You will drive category performance through data analysis, market awareness, and cross-functional collaboration, ensuring timely delivery and margin optimisation in a fast-growing D2C brand environment.

Qualifications

• 3+ years of experience in category/brand/strategy roles in high growth startups / FMCG.
• Undergrad or MBA from Tier 1 or 2 institutes or similar.
• Excellent communication and cross functional skills.
• Detail oriented and structured problem solving.

Responsibilities

• Lead annual, seasonal, and long-range category strategies aligned with business objectives and consumer insights.
• Identify assortment gaps and expansion opportunities through data, customer behavior, and trend analysis.
• Monitor competitive landscape to guide strategic decisions.
• Own category pricing strategy and optimise for margins.
• Collaborate with Design, Sourcing, Production and Quality teams for timely development and execution.

Skills

Category strategy

Data-driven decisions

Cross-functional collaboration

Communication

Problem solving

Education

Undergrad or MBA

Job description

Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity.

Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.

Key Responsibilities:

-Category Strategy & Planning

• Lead the development of annual, seasonal, and long-range category strategies aligned with business objectives and consumer insights.
• Identify assortment gaps, category expansion opportunities, and improvement areas through data, customer behaviour, and trend analysis.
• Continuously monitor the competitive landscape, including assortment, pricing, launches, and market shifts to guide strategic decisions.

-Product Lifecycle Management

• Drive end-to-end product lifecycle from concept, development, and pricing to launch and in-season management.
• Collaborate closely with Design, Sourcing, Production, and Quality teams to ensure timely product development and seamless execution.
• Own category pricing strategy, conduct periodic pricing reviews, and optimise for competitiveness and margins.
• Analyse sell-through, inventory, and product performance to implement in-season interventions and maximise category outcomes.

-Data & Insights

• Own and track category-level KPIs including revenue, margin contribution, inventory health, sell-through and demand patterns.
• Conduct consumer research, analyse feedback, and translate insights into product direction and category improvements.
• Prepare post-launch evaluations, performance reviews, and actionable recommendations.

-Cross-Functional Collaboration

• Partner with Marketing to build and execute impactful go-to-market plans aligned to category positioning and launch timelines.
• Work closely with Operations & Supply Chain to optimise demand planning, stock allocation, and replenishment cycles.
• Liaise with Finance on budgeting, forecasting, margin tracking, and evaluating the financial impact of category decisions.

Qualifications:

• 3 + years of experience in category/brand/strategy roles in high growth startups / FMCG companies
• Undergrad or MBA from Tier 1 or 2 or similar institutes
• Excellent communication and cross functional skills
• Detail oriented and structured problem solving skills