Regional BTL Marketing Executive / Manager

VLCC Health Care Limited; Mumbai; On-site; INR 600,000 - 840,000; Full time

Job summary

VLCC Health Care Limited is seeking a dynamic BTL Marketing professional to drive footfalls and brand visibility at clinic level through local activations, partnerships, and events. This execution-heavy role demands strong on-ground energy and a knack for building vendor networks.

You will generate leads through wellness camps, corporate outreach, and society stalls while ensuring brand consistency and high-quality execution across campaigns in the Mumbai region.

Qualifications

• 4-6 years of experience in BTL marketing / field activations / event management.
• Excellent coordination skills and field hustle.
• Strong vendor management and negotiation abilities.
• Comfort with reporting tools (Excel/Google Sheets), lead tracking, and basic CRM coordination.
• Language proficiency in regional dialects (based on zone) is a plus.

Responsibilities

• Plan and execute BTL activations across assigned clinics: wellness camps, RWA tie-ups, society stalls, corporate outreach, local influencer activities.
• Generate high-quality leads and walk-ins through local events and partnerships.
• Build and manage a reliable network of local vendors, promoters, and agencies for execution.
• Track activation performance daily walk-ins, lead sheets, cost per lead—and report to central marketing.
• Support clinic managers in amplifying hyperlocal visibility through WhatsApp, posters, standees, and referral initiatives.
• Ensure brand compliance, messaging consistency, and quality execution in every campaign.

Skills

BTL marketing

Coordination

Vendor management

Reporting & tracking

Regional language knowledge

Tools

Excel/Google Sheets

CRM coordination

Job description

Role Objective:

Drive footfalls and brand visibility at the clinic level through local activations, partnerships, and events. This role is execution-heavy and requires a strong connect with local vendors, community ecosystems, and on-ground consumers.

Key Responsibilities:

• Plan and execute BTL activations across assigned clinics: wellness camps, RWA tie-ups, society stalls, corporate outreach, local influencer activities.
• Generate high-quality leads and walk-ins through local events and partnerships.
• Build and manage a reliable network of local vendors, promoters, and agencies for execution.
• Track activation performancedaily walk-ins, lead sheets, cost per lead—and report to central marketing.
• Support clinic managers in amplifying hyperlocal visibility through WhatsApp, posters, standees, and referral initiatives.
• Ensure brand compliance, messaging consistency, and quality execution in every campaign.

Must-Have Skills:

• 4-6 years of experience in BTL marketing / field activations / event management.
• Excellent coordination skills and field hustle.
• Strong vendor management and negotiation abilities.
• Comfort with reporting tools (Excel/Google Sheets), lead tracking, and basic CRM coordination.
• Language proficiency in regional dialects (based on zone) is a plus.

Success Metrics:

• Daily/Weekly walk-ins generated from BTL sources
• Cost per lead and campaign RoI
• No. of activations/events executed per month
• Lead quality and conversion rate from BTL
• Clinic & cluster manager feedback

Who This Role Suits:

• A doer with strong on-ground energy, not just a planner.
• Someone who enjoys being on the move, building local networks, and getting real consumer feedback.
• Prior experience in retail, wellness, telecom, FMCG, or franchise-driven formats is a bonus.