BSM - B2B (Builder Vertical) Professional

Polycab India Limited; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Polycab India Limited is seeking an experienced B2B sales leader to drive growth in the wire and cable segment, targeting govt departments, CPWD, PWD, contractors, dealers, builders, and industrial clients. You will identify opportunities, manage key accounts, and execute strategic plans to increase market share.

The ideal candidate has 6–10 years of B2B sales experience in electrical/industrial products, strong product knowledge, and excellent presentation skills.

Qualifications

• Bachelor’s degree in Engineering, Business Administration, Marketing or related field; MBA preferred.
• 6–10 years of B2B sales experience in electrical, wire & cable or industrial products.
• Strong understanding of wire and cable products, specifications and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.

Skills

B2B sales

CRM proficiency

MS Office

Interpersonal skills

Presentation skills

Adaptability

Education

Bachelor’s degree in Engineering/Business/Marketing

MBA preferred

Tools

CRM tools

MS Office Suite

Job description

Job Purpose

To drive B2B sales growth in the wire and cable segment by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Govt Department namely CPWD, PWD, Contractors, Dealer, Builders Segment & Industrial Segment.

Main Responsibilities, Authorities & Accountabilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.

Requirements, Skills & Competencies

• Bachelor's degree in Engineering, Business Administration, Marketing, or a related field (MBA preferred).
• 6-10 years of B2B sales experience in the electrical, wire & cable, or industrial products sector.
• Strong understanding of wire and cable products, specifications, and applications.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.