Area Sales Manager (ASM-B2B) – Wires and FMEG

Torrent Electricals Ltd; Pune District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Torrent Electricals Ltd is seeking an Area Sales Manager to drive growth in the B2B segment for wires and FMEG products in Pune District, Maharashtra. The role focuses on developing strategies, building client relationships, and achieving sales targets across institutional clients and corporate accounts. Candidates should possess a strong track record in B2B sales, particularly in the wiring accessories sector, with 10 to 15 years of relevant experience and a preferred MBA/PGDM. This position supports a dynamic work environment and impactful project management.

Qualifications

• 10–15 years in B2B Sales within Wires/FMEG or related industries.
• Proven track record in institutional sales, project management, and corporate client handling.

Responsibilities

• Achieve top and bottom-line targets for assigned geography in B2B segment.
• Identify and acquire corporate clients, institutional buyers, and project contractors.
• Develop and implement strategic B2B sales plans, including pricing, trade terms, and credit policies.
• Build and maintain relationships with architects, builders, contractors, consultants, and procurement teams.
• Ensure compliance with trade discipline, project timelines, and distribution metrics.
• Coordinate with internal teams for supply chain, logistics, and project execution.
• Monitor market trends, competitor activities, and provide insights for business growth.
• Support recruitment and training of Territory Managers (TM) for B2B operations.

Skills

Product Knowledge

Financial Acumen

Customer Relationship Management

Negotiation Skills

Go-getter mindset

Education

Bachelor's degree – any discipline

MBA/PGDM preferred

Job description

Area Sales Manager (ASM-B2B) – Wires and FMEG

Develop and execute strategies to grow wires and FMEG categories in B2B segment, focusing on institutional clients, corporate accounts, and large-scale projects. Drive profitable growth through strong business relationships, project-based sales, and channel development in the B2B space.

Key Responsibilities

Individual with strong Product Knowledge, Financial Acumen, Customer Relationship Management, Negotiation Skills, and a Go-getter mindset.

Overall

• Achieve top and bottom-line targets for assigned geography in B2B segment.
• Identify and acquire corporate clients, institutional buyers, and project contractors.
• Develop and implement strategic B2B sales plans, including pricing, trade terms, and credit policies.
• Build and maintain relationships with architects, builders, contractors, consultants, and procurement teams.
• Ensure compliance with trade discipline, project timelines, and distribution metrics.
• Coordinate with internal teams for supply chain, logistics, and project execution.
• Monitor market trends, competitor activities, and provide insights for business growth.
• Support recruitment and training of Territory Managers (TM) for B2B operations.

Experience and Qualification

• 10–15 years in B2B Sales within Wires/FMEG or related industries.
• Bachelor's degree – any discipline; MBA/PGDM preferred. Proven track record in institutional sales, project management, and corporate client handling.

Reporting

State Manager - Sales

Industry Background

• Wires and wiring accessories (switches, switchgear)