Area Sales Manager (ASM-B2B) – Wires and FMEG

Torrent Electricals Ltd; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Torrent Electricals Ltd is looking for an experienced Area Sales Manager to drive growth in the wires and FMEG categories within the B2B segment. This role involves developing strategies for institutional clients, executing project-based sales, and building relationships with key stakeholders. Candidates should have 10–15 years of experience in B2B sales, preferably in related industries, and a strong educational background with a bachelor's degree; an MBA/PGDM is preferred. Candidates will work collaboratively with internal teams to support project execution and sales targets.

Qualifications

• 10–15 years in B2B Sales within Wires/FMEG or related industries.
• Proven track record in institutional sales and project management.
• Experience in handling corporate clients.

Responsibilities

• Achieve top and bottom-line targets for assigned geography.
• Identify and acquire corporate clients and institutional buyers.
• Develop and implement strategic B2B sales plans.

Skills

Product Knowledge

Financial Acumen

Customer Relationship Management

Negotiation Skills

Go-getter mindset

Education

Bachelor's degree – any discipline

MBA/PGDM preferred

Job description

Area Sales Manager (ASM-B2B) – Wires and FMEG

Develop and execute strategies to grow wires and FMEG categories in B2B segment, focusing on institutional clients, corporate accounts, and large-scale projects. Drive profitable growth through strong business relationships, project-based sales, and channel development in the B2B space.

Key Responsibilities

Individual with strong Product Knowledge, Financial Acumen, Customer Relationship Management, Negotiation Skills, and a Go-getter mindset.

Overall

• Achieve top and bottom-line targets for assigned geography in B2B segment.
• Identify and acquire corporate clients, institutional buyers, and project contractors.
• Develop and implement strategic B2B sales plans, including pricing, trade terms, and credit policies.
• Build and maintain relationships with architects, builders, contractors, consultants, and procurement teams.
• Ensure compliance with trade discipline, project timelines, and distribution metrics.
• Coordinate with internal teams for supply chain, logistics, and project execution.
• Monitor market trends, competitor activities, and provide insights for business growth.
• Support recruitment and training of Territory Managers (TM) for B2B operations.

Experience and Qualification

• 10–15 years in B2B Sales within Wires/FMEG or related industries.
• Bachelor's degree – any discipline; MBA/PGDM preferred. Proven track record in institutional sales, project management, and corporate client handling.

Reporting

State Manager - Sales

Industry Background

• Wires and wiring accessories (switches, switchgear)