Braze Solution Lead

Dentsu Africa; Bengaluru; On-site; INR 2,600,000 - 4,200,000; Full time

Job summary

Merkle in Bengaluru, India seeks a Braze Solution Lead to guide Braze implementations, optimize marketing automation, and collaborate with cross-functional teams. You will lead campaign design, data modeling, and automation strategies while mentoring junior developers in a fast-paced client environment.

The role requires strong SQL skills, API integrations, and Braze certifications, with IST/GMT/EST time zone alignment and a permanent contract. Hybrid/onsite presence in Bengaluru preferred.

Qualifications

• Must have Braze platform implementation experience or partner onboarding.
• Strong SQL skills: complex joins and queries.
• Experience in API integrations with Braze and external data sources.
• Excellent communication and stakeholder interaction skills.

Responsibilities

• Lead design and implementation of scalable Braze solutions.
• Develop data models, audience segmentation and automation strategies.
• Design, build and configure campaigns; act as primary contact.
• Conduct code reviews and enforce development best practices.

Skills

Braze platform

SQL queries

API Integrations

Communication skills

Braze certifications

Marketing automation

Tools

REST APIs

Job description

## Braze Solution LeadApply: Bengaluru: India - Maharashtra- Mumbai - Thane: Full time: Posted Today: R1129554The purpose of this role is to provide technical guidance and suggest improvements in development processes. Develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.**Job Description:**Lead the design and implementation of scalable Braze solution.Develop and optimize data models, audience segmentation, and automation strategies.• Work with stakeholders to gather requirements, design, consider design alternatives, facilitate discussions and provide out of the box solution for marketing automation requirements• Lead the effort to design, build and configure campaigns, acting as the primary point of contact• Able to troubleshoot the various technical/functional issues related to Braze.• Leverages knowledge of database marketing tools and principles to develop methods for process automation, process governance, and capabilities improvements.• Strong hands-on SQL development – experience in writing SQL or debugging database queriesWork with REST/SOAP APIs, FTPs, and external data sources.Conduct code reviews and enforce development best practices.• Ability to interact with and communicate effectively with management.• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment.• Act as a mentor for Junior Developers.• Excellent communication skills and knowledge of Agile methodology Provide best practice recommendations for marketing automation.**6+ years in Marketing Automation Platforms****At least 3-4 years in implementation ( Adobe, Marketing automation Experience)****At least 2-3 years Braze Experience****Must Have Skills :*** Experience in Braze platform implementation or Partner Led Onboarding* SQL – joins, complex queries, etc.* Experience in API Integrations* Good communication skills* Braze Certifications( At least Developer has to to be there)**Good to have Skills :*** Experience in Implementation of other Marketing Platforms like SFMC, Adobe Campaign, etc.* Programming experience (Javascript / Java / VB / C# / PHP)* Braze Partner Led Onboarding experience**Shift Timing :**Work in client specific time zones IST/GMT/EST / ANZ Time zone**Location:**Bengaluru**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent