Associate Architect Braze

Merkle Italia; Karnataka; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Merkle in Bengaluru is seeking an Associate Architect Braze to lead end-to-end Braze implementations, from SDK setup to campaigns and content cards, across digital channels.

You will work with clients during discovery, document requirements, train teams, and contribute to pre-sales. Fluent English and strong communication are essential.

Qualifications

• Minimum 3–5 years' experience working with Braze.
• Braze certification is required.
• Experience with data, segmentation and customer experience in marketing automation projects.
• Deep knowledge of internet technologies and system integration including API integrations, ETL configurations and web/mobile SDKs.

Responsibilities

• Design and manage a complete Braze implementation, from SDK setup to campaigns and content cards.
• Collaborate with clients during discovery to define use cases and requirements.
• Document technical requirements for solution design and implementation.
• Serve as technical liaison for client developers and engineers.
• Develop code within the Braze platform and integrate tags, SDKs and API connections.
• Conduct training, deliver presentations and lead client meetings.
• Assist with pre-sales, translate requirements into proposals or SOW.
• Understand and apply Liquid for dynamic attributes and events.

Skills

Braze

Public speaking

English language

Client collaboration

Tools

Google Tag Manager

REST APIs

Job description

## Associate Architect BrazeApply: DGS India - Bengaluru - Manyata N1 Block: Full time: Posted Today: R1132335**Job Description:****Job Description** **Details**Business Title**Associate Architect Braze**Years of Experience8+ years Atleast 3 to 4 years experience in Braze Atleast 4 years experience in Implementation**Job Descreption**\\* Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle. \\* Work with the client during discovery phase to develop the use cases and implementation requirements \\* Document the technical requirements to be used in solution design and for implementation \\* Serve as a technical liaison and consultant for the client's web and app developers and engineers \\* Develop necessary code within the platform \\* Architect and implement tags, SDKs, API connections, and other connectors to enable data ingestion and/or campaign activation across all the client's digital channels \\* Conduct training, deliver presentations, and lead meetings with clients and partners \\* Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work. \\* Understand and have experience in using Liquid to set dynamic attributes and events \\* Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).Must have skillsA minimum of 3-5 years' experience working with Braze \\* Be certified in Braze \\* Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects \\* **Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, ...)**\\* Understanding of digital advertising and digital marketing KPIs and metrics \\* Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects. \\* Excellent written and verbal communication skills. \\* Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies. \\* Ability to work across multiple projects. \\* Fluent in English - written and verbal fluency**Good to have skills**\\* Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc. \\* Broader web and database development experience. \\* Experience with marketing automation platforms or customer data platforms from other vendors. \\* Ability to work with tag management systems such as Google Tag Manager. \\* Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc. **Shift timing**Work in client specific time zones IST/GMT/EST / ANZ Time zone**Location:**DGS India - Bengaluru - Manyata N1 Block**Brand:**Merkle**Time Type:**Full time**Contract Type:**Permanent