Martech Solution Architect

Rarr Technologies; Hyderabad; Presencial; INR 3.000.000 - 6.000.000; Jornada completa

Descripción de la vacante

Rarr Technologies in Hyderabad seeks an senior MarTech Architect to lead architecture and client engagements across Adobe Analytics, Target, AEP, AJO, and CJA. You will define data flows, identity resolution, and activation strategies, guiding complex deployments and platform modernization.

You will shape end-to-end MarTech architectures, partner with sales and delivery teams, and mentor engineering groups to ensure scalable, compliant solutions across multiple channels.

Formación

• 10–15 years of experience in MarTech, digital experience, customer data, marketing technology consulting, or enterprise solution architecture.
• Strong hands-on and architectural expertise in Adobe Analytics and Adobe Target.
• Strong working knowledge of Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Experience with consent management and privacy solutions, preferably OneTrust.
• Good understanding of customer data platforms, identity resolution, audience segmentation, and cross-channel activation.
• Knowledge of Braze, Salesforce Marketing Cloud, and other marketing automation and campaign orchestration platforms.
• Understanding of AdTech integrations, digital advertising, audience activation, and marketing measurement.
• Experience designing integrations using APIs, event-driven architectures, SDKs, webhooks and batch/streaming data pipelines.
• Strong analytical and problem-solving skills, with the ability to break down complex requirements into practical architecture solutions.
• Demonstrated experience creating PoCs/PoVs, architecture blueprints, solution proposals, and client presentations.
• Excellent communication, stakeholder management, and technical storytelling skills.

Responsabilidades

• Solution Architecture & Technical Leadership across MarTech stack and platform transformations.
• Design end-to-end MarTech architectures covering analytics, personalization, CDP, journey orchestration, and consent management.
• Develop scalable, secure, interoperable solutions across Adobe Experience Cloud and third‑party platforms.
• Define architecture blueprints, integration patterns, data flows, identity resolution strategies, and roadmaps.
• Provide technical leadership for complex implementations, integrations, migrations, and platform modernization.

Conocimientos

Solution architecture

Architectural leadership

Stakeholder management

Client consulting

PoCs/PoVs development

Herramientas

Adobe Analytics

Adobe Target

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Customer Journey Analytics (CJA)

OneTrust

Braze

Salesforce Marketing Cloud

Descripción del empleo

Key Responsibilities

• 1. Solution Architecture & Technical Leadership
  
  
  
  • - Design end-to-end MarTech architectures covering digital analytics, personalization, customer data platforms, journey orchestration, campaign management, and consent management.
  
  
  • - Develop scalable, secure, and interoperable solutions across Adobe Experience Cloud and third-party MarTech platforms.
  
  
  • - Define architecture blueprints, integration patterns, data flows, identity resolution strategies, and technology roadmaps.
  
  
  • - Evaluate existing technology landscapes, identify gaps, and recommend modernization and optimization opportunities.
  
  
  • - Provide technical leadership for complex implementations, integrations, migrations, and platform transformation initiatives.
  
  
  
  


• 2. Adobe Experience Cloud Expertise
  
  
  
  • - Architect solutions across Adobe Analytics, Adobe Target, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
  
  
  • - Define digital measurement strategies, tagging frameworks, event taxonomies, data collection approaches, and KPI measurement models.
  
  
  • - Design customer data ingestion, identity stitching, profile unification, audience segmentation, and activation strategies using AEP and related capabilities.
  
  
  • - Develop personalization and experimentation strategies using Adobe Target, including A/B testing, multivariate testing, and experience optimization.
  
  
  • - Design cross-channel customer journeys, audience-triggered campaigns, and real-time engagement strategies using AJO.
  
  
  • - Leverage CJA for cross-channel journey analysis, funnel optimization, attribution, and actionable business insights.
  
  
  • - Integrate consent and preference management solutions, including OneTrust, with analytics, customer data, personalization, and campaign platforms.
  
  
  
  


• 3. MarTech, CDP & AdTech Knowledge
  
  
  
  • - Demonstrate a strong understanding of the broader MarTech ecosystem, including Braze, Salesforce Marketing Cloud, and other CDP and marketing automation platforms.
  
  
  • - Understand customer data platforms such as Salesforce Data Cloud, Segment, Tealium, and comparable enterprise solutions.
  
  
  • - Understand AdTech capabilities, including audience activation, advertising platforms, paid media integration, conversion tracking, and measurement.
  
  
  • - Design integrations between customer data platforms, marketing automation systems, advertising platforms, CRM systems, and enterprise data platforms.
  
  
  • - Define omnichannel campaign strategies spanning email, SMS, push notifications, paid media, web, mobile, and other digital touchpoints.
  
  
  • - Evaluate platform capabilities and recommend the right technology based on business requirements, scalability, integration complexity, and total cost of ownership.
  
  
  
  


• 4. Complex Problem Solving & PoV Development
  
  
  
  • - Translate ambiguous business challenges into structured problem statements, solution hypotheses, and technical approaches.
  
  
  • - Lead the development of proof of concepts (PoCs), proof of values (PoVs), and technology demonstrations to validate proposed solutions.
  
  
  • - Build solution narratives that connect business outcomes with architecture, platform capabilities, implementation approaches, and measurable KPIs.
  
  
  • - Identify opportunities to improve conversion, customer engagement, marketing effectiveness, personalization, and campaign performance.
  
  
  • - Assess technical feasibility, implementation complexity, dependencies, risks, and expected business value.
  
  
  • - Stay current with emerging MarTech trends, AI-enabled marketing, agentic workflows, and customer experience optimization.
  
  
  
  


• 5. Client Consulting & Stakeholder Management
  
  
  
  • - Participate in client workshops, discovery sessions, architecture reviews, and solution-design discussions.
  
  
  • - Present technical solutions and architecture recommendations to business stakeholders, technology leaders, and executive audiences.
  
  
  • - Collaborate with sales, consulting, engineering, data, analytics, and delivery teams to develop compelling client solutions.
  
  
  • - Contribute to RFP/RFI responses, solution proposals, effort estimates, technology assessments, and transformation roadmaps.
  
  
  • - Provide architectural guidance and mentor engineering teams to ensure quality, scalability, and alignment with business objectives.
  
  
  
  

Required Skills & Qualifications

• - 10-15 years of experience in MarTech, digital experience, customer data, marketing technology consulting, or enterprise solution architecture.


• - Strong hands-on and architectural expertise in Adobe Analytics and Adobe Target.


• - Strong working knowledge of Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).


• - Experience with consent management and privacy solutions, preferably OneTrust.


• - Good understanding of customer data platforms, identity resolution, audience segmentation, and cross-channel activation.


• - Knowledge of Braze, Salesforce Marketing Cloud, and other marketing automation and campaign orchestration platforms.


• - Understanding of AdTech integrations, digital advertising, audience activation, and marketing measurement.


• - Experience designing integrations using APIs, event-driven architectures, SDKs, webhooks and batch/streaming data pipelines.


• - Strong analytical and problem-solving skills, with the ability to break down complex requirements into practical architecture solutions.


• - Demonstrated experience creating PoCs/PoVs, architecture blueprints, solution proposals, and client presentations.


• - Excellent communication, stakeholder management, and technical storytelling skills.