Branding Specialist

Manipal Hospitals; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Manipal Hospitals is seeking a Branding & Communication Executive to build and maintain a consistent brand image across internal and external channels. You will lead creative campaigns, manage public relations, and oversee event branding while ensuring alignment with brand guidelines and NABH standards.

You will collaborate with medical teams, digital marketing, and PR colleagues to craft compelling case studies, awareness articles, and patient communications, while tracking impact through

Qualifications

• Brand management experience and visual identity
• Strong written and verbal communication
• Vendor and agency coordination
• Knowledge of NABH branding standards

Responsibilities

• Branding & Visual Identity: ensure brand guidelines across units and materials.
• Internal & External Communication: draft press releases, newsletters, and patient comms; manage corporate content.
• Public Relations & Media Coordination: support PR campaigns, media interactions, and press conferences.
• Event & Campaign Management: plan internal and external hospital events; manage CSR branding.
• Strategic Support & Reporting: assist in annual brand plans; monitor ROI and engagement; monthly dashboards.

Skills

Brand management

Public relations

Internal communication

Campaign planning

Content creation

Vendor coordination

Event management

Media relations

Job description

Job Summary:

The Branding & Communication Executive is responsible for building and maintaining a consistent brand image of the hospital through internal and external communication, creative campaigns, public relations, and event branding. The role ensures that all communication materials and marketing initiatives align with corporate brand guidelines and effectively convey the hospitals value proposition to patients, partners, and the community.

Branding & Visual Identity

• Ensure uniform implementation of brand guidelines across all hospital units, departments, and communication materials.
  
• Develop and oversee signage, collaterals, brochures, standees, and internal branding in line with NABH and hospital standards.
  
• Coordinate with vendors and creative agencies for the design, printing, and installation of branding materials.
  
• Conduct regular audits of internal and external branding visibility and consistency.
  

Internal & External Communication

• Draft and edit press releases, newsletters, internal announcements, and patient communication materials.
  
• Manage content for corporate presentations, hospital brochures, and website updates.
  
• Collaborate with medical teams for case studies, success stories, and awareness articles.
  
• Partner with the digital marketing and PR teams to ensure cohesive messaging across all platforms.
  

Public Relations & Media Coordination

• Support hospital PR campaigns, media interactions, and press conferences.
  
• Build relationships with local and regional media to drive positive coverage and manage crisis communication.
  
• Track media mentions and maintain a press archive for performance reporting.
  

Event & Campaign Management

• Plan and execute internal and external hospital events, such as health camps, awareness drives, and corporate functions.
  
• Oversee branding and communication for hospital-led CSR initiatives.
  
• Collaborate with doctors and departments for campaign ideation and execution on special days (e.g., World Heart Day, Cancer Awareness).
  

Strategic Support & Reporting

• Assist in developing annual brand communication plans in alignment with organizational goals.
  
• Monitor ROI and engagement for campaigns and brand activities.
  
• Prepare monthly dashboards summarizing campaign reach, visibility, and media impact.