Branding Executive

Manipal Hospitals (MHEL); Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Manipal Hospitals is seeking an experienced Branding & Communication professional to lead hospital branding across touchpoints and ensure brand consistency with NABH guidelines.

You will develop and execute internal and external communications plans, collaborate with agencies and vendors, and support campaigns, promotions, patient education materials, and internal communications initiatives.

Qualifications

• 2+ years of experience in Branding & Communication in Healthcare sector.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and timelines simultaneously.

Responsibilities

• Manage hospital branding across touchpoints (signage, brochures, standees, hoardings, materials) in line with brand and NABH guidelines.
• Develop and execute internal and external communication plans to enhance brand visibility and consistency.
• Coordinate with creative agencies, designers, printers, and vendors for branding deliverables and campaigns.

Skills

Branding

Communication

Vendor management

Project management

Tools

MS Office

Design tools

Job description

We are looking for passionate and dynamic experienced Branding & Communication Professionals to join our team at Manipal Hospitals!

About Us:

As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 37 hospitals across 19 cities with 10,500 beds, and a talented pool of over 5,600 doctors and an employee strength of over 20,000.

Role: Branding & Communication

What You’ll Do:

• Manage hospital branding across all touchpoints including signage, brochures, standees, hoardings, and in-hospital communication materials in line with brand and NABH guidelines.
• Develop and execute internal and external communication plans to enhance brand visibility and consistency.
• Coordinate with creative agencies, designers, printers, and vendors for branding deliverables and campaign execution.
• Support marketing campaigns, health camps, specialty promotions, and large-scale hospital events with branding and communication requirements.
• Create and review content for brochures, presentations, emailers, posters, and patient education materials.
• Ensure accurate representation of hospital services, doctors, specialties, and clinical outcomes in all communication.
• Work closely with PR and Digital Marketing teams to maintain brand alignment across media, social platforms, and public communication.
• Oversee internal communication initiatives such as newsletters, internal campaigns, employee engagement communication, and announcements.
• Monitor brand compliance across hospital premises including signage, wayfinding, uniforms, and patient-facing materials.
• Support crisis communication, patient communication, and reputation management initiatives when required.
• Track branding budgets, timelines, and campaign effectiveness and provide reports to management.
• Coordinate branding support for accreditation audits, inspections, and corporate requirements.

What We Are Looking For:

• Strong understanding of branding, communication, and visual identity management
• 2+ years of experience in Branding & Communication in Healthcare sector
• Excellent written and verbal communication skills
• Ability to manage multiple projects and timelines simultaneously
• Vendor and stakeholder management skills
• Basic understanding of healthcare regulations, NABH guidelines, and patient communication sensitivity
• Proficiency in MS Office; familiarity with design tools is an added advantage

Note: There is no work-from-home policy

We have 2 working Saturdays

For more details, please visit

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