BRANDING LEAD / MANAGER

Aster DM Quality Care; Thiruvananthapuram; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Aster DM Quality Care in Kerala, India, invites an experienced Branding Lead/Manager to strengthen brand positioning, visibility and engagement across patient and stakeholder touchpoints. You will develop and execute integrated brand strategies and lead campaigns across digital, social media, content, PR, outdoor and on-ground platforms.

Ideal candidates have 8–10+ years in brand management or related fields, with MBA/PGDM preferred, and strong creative, analytical, communication, and

Qualifications

• 8–10+ years of experience in brand management, marketing or communications.
• Healthcare/hospital, FMCG, consumer or service-brand experience preferred.
• Proven experience in developing and executing integrated brand campaigns.
• MBA/PGDM in Marketing, Communications or a related discipline preferred.
• Strong creative, analytical, communication and stakeholder-management skills.

Responsibilities

• Develop and execute integrated brand strategies aligned with business and growth objectives.
• Strengthen brand positioning, visibility, recall and consistency across channels.
• Lead integrated campaigns across digital, social media, content, PR, outdoor and on-ground platforms.
• Leverage patient insights, market trends and competitor intelligence to identify branding opportunities.
• Drive digital and social media initiatives to enhance brand engagement and reach.
• Work closely with internal teams and external agencies to deliver high-impact campaigns and communications.
• Ensure consistent brand identity across hospital touchpoints.

Skills

Brand management

Marketing strategy

Campaign management

Stakeholder management

Digital & social media

Creative thinking

Analytical skills

Communication

Education

MBA/PGDM in Marketing or Communications

Job description

We are looking for an experienced Branding Lead / Manager to strengthen brand positioning, visibility and engagement across patient and stakeholder touchpoints.

Key Responsibilities

• Develop and execute integrated brand strategies aligned with business and growth objectives.
• Strengthen brand positioning, visibility, recall and consistency across channels.
• Lead integrated campaigns across digital, social media, content, PR, outdoor and on-ground platforms.
• Leverage patient insights, market trends and competitor intelligence to identify branding opportunities.
• Drive digital and social media initiatives to enhance brand engagement and reach.
• Work closely with internal teams and external agencies to deliver high-impact campaigns and communications.
• Ensure consistent brand identity across hospital touchpoints.

What We're Looking For

• 8–10+ years of experience in brand management, marketing or communications.
• Healthcare/hospital, FMCG, consumer or service-brand experience preferred.
• Proven experience in developing and executing integrated brand campaigns.
• MBA/PGDM in Marketing, Communications or a related discipline preferred.
• Strong creative, analytical, communication and stakeholder-management skills.