Marketing Executive

Varun Beverages Limited; Udaipur District; On-site; INR 400,000 - 650,000; Full time

Job summary

Varun Beverages Limited in India is seeking a Marketing Executive (Branding - BTL) to design and execute branding campaigns that boost awareness and customer engagement. You will conduct market research, manage budgets, collaborate with internal teams and external vendors, and drive new product launches with POSM materials.

Daily field visits and travel may be required, and a passion for creative branding is essential.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 2+ years of branding or marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and ability to prioritise multiple projects.
• Two-wheeler with motorcycle license is required.
• Willingness to travel for field visits - daily field work & outstation travel.

Responsibilities

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Adherence to the guidelines given by unit Marketing Manager
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

Skills

Branding strategy

Market research

Project management

Communication skills

Creative thinking

Field visits

Multitasking

Vendor management

Travel readiness

Two-wheeler license

Education

Bachelor's degree in marketing or communications

Job description

Job description

Job Overview:

The Marketing Executive (Branding - BTL) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities:

• Develop and execute branding strategies to increase brand awareness and drive customer engagement
• Conduct market research and analysis to identify opportunities and trends in the industry
• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives
• Create and manage budgets for branding campaigns
• Develop and maintain relationships with external vendors to ensure quality deliverables within budget
• New Product Launch - Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.
• Market Mapping & Data Management
• Adherence to the guidelines given by unit Marketing Manager
• Monitor and report on the success of branding campaigns using relevant metrics
• Stay up-to-date with industry trends and incorporate best practices into branding strategies
• Conduct field visits to gather data, insights and conduct competitor analysis

Requirements:

• Bachelor's degree in marketing, communications, or a related field
• 2+ years of experience in branding or marketing
• Excellent written and verbal communication skills
• Strong project management skills and ability to prioritize multiple projects
• Creative thinking and ability to develop innovative branding strategies
• Two-wheeler required with motorcycle with gear license
• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

We are an equal opportunity employer and welcome candidates of all genders, backgrounds, and experiences to apply for this position.