Branded Media Sales – Corporate & University Partnerships

Times Internet; Dadri; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Times Internet is seeking an experienced Branded Media Sales professional to build and manage partnerships with corporates, brands, universities, and institutions. You will convert these relationships into media, content, and commercial partnerships.

You will lead end-to-end sales cycles, develop customized media proposals, collaborate with content and production teams, and aim for long-term, high-value partnerships.

Qualifications

• 6–12 years of experience in Media Sales, Branded Content, Digital Advertising, Sponsorship Sales, or Corporate Partnerships.
• Strong network with corporate brands, senior marketing professionals, CXOs, or universities.
• Proven B2B sales and revenue-generation track record.
• Strong consultative selling, presentation, negotiation, and communication skills.
• Ability to sell customized content and storytelling solutions.
• Candidates from Media, Advertising, Digital Media, Events, Business Publications, Corporate Communications, or EdTech backgrounds preferred.

Responsibilities

• Identify and develop new business opportunities across corporates, brands, universities, and institutions.
• Sell corporate and university documentaries, branded content, digital media solutions, sponsorships, and brand integrations.
• Build strong relationships with CMOs, Marketing Heads, Brand Heads, Corporate Communications, CXOs, University leadership, and other senior decision-makers.
• Understand client objectives and create customized media/content proposals.
• Manage the complete sales cycle — prospecting, pitching, negotiations, closure, and relationship management.
• Build and maintain a strong sales pipeline and consistently achieve revenue targets.
• Work closely with content, editorial, creative, and production teams to deliver client projects.
• Identify opportunities for upselling, repeat business, and long-term partnerships.

Skills

Branded Media Sales

Brand Partnerships

Corporate Partnerships

Consultative Selling

Negotiation

Presentation

Communication Skills

Content Proposals

Upselling

Job description

Role: Branded Media Sales – Corporate & University Partnerships

Experience: 6–12 years

Industry Preference: Media, Advertising, Digital, Events, Business Communities, Corporate Partnerships, or related industries

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across News, Sports, Fintech, and Enterprise solutions — with market-leading brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Abound, Willow TV, Techgig, and many more.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity, and was among the first Indian companies to achieve overall gender pay parity (verified by Aon Hewitt in 2018).

About ET Learning

ET is India's largest and most respected business, markets, and personal finance news platform, trusted by business leaders, investors, and entrepreneurs across the country. ET Learning is our fast-growing upskilling arm — delivering premium, expert-led Masterclasses across AI, Money & Markets, Leadership, and Emerging Skills to India's most ambitious professionals.

About the Role

We are looking for an experienced Branded Media Sales / Brand Partnerships professional who can build relationships with corporates, brands, universities, and institutions and convert these relationships into media, content, and commercial partnerships.

Key Responsibilities

• Identify and develop new business opportunities across corporates, brands, universities, and institutions.
• Sell corporate and university documentaries, branded content, digital media solutions, sponsorships, and brand integrations.
• Build strong relationships with CMOs, Marketing Heads, Brand Heads, Corporate Communications, CXOs, University leadership, and other senior decision-makers.
• Understand client objectives and create customized media/content proposals.
• Manage the complete sales cycle — prospecting, pitching, negotiations, closure, and relationship management.
• Build and maintain a strong sales pipeline and consistently achieve revenue targets.
• Work closely with content, editorial, creative, and production teams to deliver client projects.
• Identify opportunities for upselling, repeat business, and long-term partnerships.

Ideal Candidate

• 6–12 years of experience in Media Sales, Branded Content, Digital Advertising, Sponsorship Sales, or Corporate Partnerships.
• Strong network and relationships with corporate brands, senior marketing professionals, CXOs, or universities/institutions.
• Proven B2B sales and revenue-generation track record.
• Strong consultative selling, presentation, negotiation, and communication skills.
• Ability to sell customized content and storytelling solutions, rather than only traditional advertising inventory.
• Candidates from Media, Advertising, Digital Media, Events, Business Publications, Corporate Communications, or EdTech backgrounds are preferred.

Bonus Points

• Strong network with CXOs, CMOs, Brand/Marketing Heads & University leadership.
• Experience in branded content, documentaries, sponsorships, IPs or video-led campaigns.
• Proven ability to open new accounts and generate high-value B2B partnerships.
• Existing relationships with large corporates and leading universities/institutions