Sales Officer - Outreach

Times Internet; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Times Internet's Spotlight team is seeking a young, energetic sales professional to drive client growth across TOI and ET platforms. You will identify and re-engage brands, own outbound outreach, and build a qualified pipeline of opportunities for branded content solutions.

In this role you will learn how content-led solutions are conceived, positioned and delivered, working with a seasoned content leadership team.

Qualifications

• 2–5 years of experience in digital media sales or related client-facing roles.
• Postgraduate qualification (MBA or Master's) in Marketing/Business Management preferred.
• Comfort with outbound prospecting and building relationships.
• Strong verbal and written communication with decision-makers.
• Ability to manage data, client lists, Excel/Sheets and proposals.

Responsibilities

• Identify and re-engage past clients to reactivate relationships.
• Own outbound client outreach via calls, emails, LinkedIn.
• Maintain a structured prospect pipeline and move conversations toward briefs.
• Understand client needs before selling and match to Spotlight offerings.
• Support pitches, proposals, solution notes and follow-up.
• Build long-term relationships for repeat business.

Skills

Outbound calling

Client relationships

Communication skills

Sales prospecting

Pipeline management

Education

Master's degree or MBA

Tools

Excel/Sheets

Presentations

Job description

Times Internet is one of India’s leading digital companies and home to some of the country’s most influential digital media brands, including The Times of India (TOI) and The Economic Times (ET).

Across its platforms, Times Internet reaches diverse audiences at scale, creating opportunities for brands to join meaningful conversations through digital advertising, branded content, storytelling, and integrated solutions.

About Spotlight

Spotlight is Times Internet’s branded content and content solutions business, working with brands and marketers to turn business and communication objectives into credible, engaging digital storytelling.

From branded articles and native content to videos, social storytelling, special projects and integrated content solutions, Spotlight works across leading Times Internet platforms, including The Times of India and The Economic Times, to create solutions that bring together editorial understanding, audience insight and brand objectives.

About the Role

We are looking for a young, energetic and commercially curious sales professional to join Spotlight and help us build a focused client growth and outreach stream.

A key part of this role will be identifying and reconnecting with brands that have previously worked with Times Internet and Spotlight, understanding their current marketing priorities and exploring opportunities to work together again.

This is a high-outreach role. The person should be genuinely comfortable picking up the phone, making calls, reaching out to clients, following up consistently and opening conversations. While existing industry relationships are welcome, we are equally interested in someone who can build relationships from the ground up.

The role will work closely with the Spotlight content leadership team, giving the candidate an opportunity to understand not just how to sell, but also how content solutions are conceptualised, positioned and delivered for some of India's leading brands.

For someone early in their sales career, this is an opportunity to combine the energy of business development with the credibility and reach of platforms such as TOI and ET.

What You’ll Do

• Identify and re-engage past clients: Work with historical client and campaign data to identify brands that have previously partnered with us but have not engaged with us recently.
• Own outbound client outreach: Reach out proactively through calls, emails, LinkedIn and other relevant channels to reconnect with decision-makers and initiate conversations.
• Call, follow up, repeat: This role requires significant calling and persistent follow-ups. You should be comfortable starting conversations with new people, handling initial rejections and finding the right route into an organisation.
• Build a qualified pipeline: Research accounts, identify relevant stakeholders and opportunities, maintain a structured prospect pipeline and move conversations towards actionable briefs.
• Understand before you sell: Speak to clients to understand their business, marketing priorities, challenges and communication objectives rather than approaching every conversation with a standard sales pitch.
• Sell content-led solutions: Develop a strong understanding of Spotlight’s capabilities across The Times of India, The Economic Times and other relevant Times Internet platforms, and identify solutions suited to individual client requirements.
• Work closely with content experts: Collaborate with the Spotlight content team to translate client requirements into compelling branded content and storytelling opportunities.
• Support pitches and proposals: Help develop client proposals, presentations, solution notes, commercials and follow-up communication.
• Develop new opportunities within existing relationships: Look beyond a single campaign to understand where a client relationship can grow across categories, formats and Times Internet platforms.
• Own the sales journey: Track conversations and follow-ups systematically, maintain visibility on the pipeline and work towards converting opportunities into revenue.
• Build for the long term: The objective is not simply to close one transaction, but to create relationships that can lead to repeat business.

Who We’re Looking For

• 2–5 years of experience in digital media sales, branded content, advertising, business development, media solutions, agency sales or a related client-facing role.
• A postgraduate qualification is required. Candidates should hold a Master’s degree or an MBA, preferably in Marketing, Sales, Business Management, Media, Communications or a related discipline.
• Someone who is extremely comfortable with outbound calling and prospecting. This is essential to the role.
• Strong verbal and written communication skills, with the confidence to initiate conversations with marketers, agencies and decision-makers.
• A natural ability to build relationships and keep conversations moving through consistent, thoughtful follow-ups.
• Curiosity about brands, marketing, advertising, digital media and content.
• Ability to understand a client's business requirement and connect it to a relevant media or content solution.
• A self-starter who enjoys opening doors rather than waiting for leads to arrive.
• Comfortable working with data, client lists, Excel/Sheets, presentations, proposals and basic sales pipeline management.
• Organised and disciplined about maintaining client records, follow-ups and next steps.
• Comfortable working towards revenue goals while keeping the quality of the client relationship at the centre of the conversation.
• Prior experience in media, digital advertising, branded content or agency sales would be an advantage, but attitude, communication ability and the willingness to build are equally important.

What Makes This Role Interesting

This isn't a role where you are simply handed a list of active accounts to service.

You will help build a client growth stream from the ground up, using years of Times Internet's client relationships as a starting point. You will have the opportunity to reconnect with brands, uncover fresh opportunities and learn how content-led solutions are built for two of India's best-known digital publishing platforms - The Times of India and The Economic Times.

You will also work closely with experienced content specialists who understand branded storytelling, giving you a strong foundation for developing a more consultative approach to sales.

If you enjoy talking to people, opening doors, asking the right questions and turning conversations into opportunities, this could be an exciting next step in your sales career. We’re looking for someone who is curious about brands and their businesses, believes in research before outreach, and can have informed, relevant conversations with clients. Most importantly, you should enjoy creating opportunities, not just servicing them, and be excited by the prospect of helping build a new growth stream from the ground up.