Brand Support-MG

JSW MG Motor India Pvt Ltd; Gurugram District; On-site; INR 700,000 - 1,500,000; Full time

Job summary

JSW MG Motor India Pvt Ltd in Gurugram invites an experienced Experiential Marketing professional to manage large-format events, activations and community programs. You will coordinate with agencies, dealerships and cross-functional teams to deliver high-quality experiences that align with MG and MG Select brands.

The role requires 2–3 years in related fields, strong project management, and willingness to travel across India including weekends. A marketing/communications degree is preferred.

Qualifications

• 2–3 years in experiential marketing, event management or brand activations.
• Experience with event agencies and multi-stakeholder coordination.
• Knowledge of event production, branding and on-ground execution.
• Strong project management and communication skills.

Responsibilities

• Coordinate Auto Expo participation, pavilion design, visitor flow and experiences with agencies.
• Plan and execute sports/league activations, hospitality and test drives with partners.
• Support MG Car Club activities, owner drives and community events.
• Assist launches and on-ground activations across various touchpoints.
• Manage agency briefs, quotes, timelines and cost optimisation without compromising quality.
• Track timelines, budgets, invoices and vendor payments; maintain reports.
• Collaborate with brand, product marketing, PR and regional teams on integrated initiatives.
• Monitor KPIs and produce post-event reports with learnings.

Skills

Project management

Coordination

Communication

Problem-solving

Travel willingness

Education

Bachelor's/Master's in marketing/communications/business administration

Tools

PowerPoint

Excel

Presentation development

Job description

Role & responsibilities

1. Auto Expo and large-format events

Support the planning and execution of MG and MG Select participation at the Auto Expo and other exhibitions. Coordinate pavilion design, fabrication, product display, visitor flow and on-ground experiences with agencies and partners. Support press days, unveilings and VIP moments with the PR, product and brand teams. Conduct venue recce, track the critical path, permissions and safety, and monitor execution on show days.

2. Sports and league partnership activations

Coordinate on-ground activations for sports and league partnerships, from match-day zones to hospitality and test drives. Work with partners, dealers and agencies so fan and customer experiences run smoothly at every venue. Track how partnership rights are used and report the outcomes.

3. MG Car Club and customer engagement

Support MG Car Club (MGCC) activities for MG and MG Select owners: owner drives, meets, trips and community events. Coordinate with dealerships and regional teams for smooth execution and consistent customer experiences. Help plan customer engagement programmes, anniversary celebrations and exclusive experiences for MG Select customers.

4. Launches and on-ground activations

Support product launches, media events and brand experiences across both brands. Coordinate on-ground activations such as mall displays, RWA activations, airport displays and other consumer touchpoints. Make sure events and installations meet MG and MG Select quality, branding and execution standards.

5. Agency and vendor management

Coordinate with creative, event, production and fabrication agencies on concepts, designs, estimates and execution. Prepare briefs, consolidate feedback, track deliverables and close projects on time. Evaluate vendor quotations and support cost optimisation without compromising execution quality.

6. Project and budget management

Track project timelines, budgets, purchase orders, invoices and vendor payments. Maintain event trackers, execution reports, photographs and post-event documentation. Make sure every deliverable is completed within agreed timelines and budgets.

7. Cross-functional coordination

Work with brand, product marketing, PR, sales, dealership and regional teams on integrated initiatives. Support product display planning for launches, exhibitions and brand events. Plan content capture at events so it feeds social, PR and brand channels.

8. Reporting and performance tracking

Track participation, engagement, leads, test drives and other event KPIs. Prepare post-event reports covering execution, outcomes, learnings and areas to improve. Maintain a repository of event assets, campaign reports and best practices.

Preferred candidate profile

Must have

2 to 3 years of experience in experiential marketing, event management, brand activations or integrated marketing. Experience working with event agencies, production vendors and multiple stakeholders. Good understanding of event production, branding, fabrication and on-ground execution. Strong project management, coordination, communication and problem-solving skills. Proficiency in PowerPoint, Excel and presentation development. Willingness to travel across India and work on event days, including weekends. Graduate or postgraduate degree in marketing, communications, business administration or a related field.

Good to have

Exposure to auto shows, exhibitions or sports activations. Experience in automotive, luxury or premium lifestyle categories. Experience supporting owner communities, clubs or loyalty programmes.