Retail Marketing Specialist

Oben Electric; Pune District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

Oben Electric in India seeks a hands-on showroom marketing lead to own branding across locations, drive offline campaigns, and ensure top-notch customer experiences. You will coordinate with dealers, manage local vendors, and execute BTL activities with ROI focus, aligning offline work with the brand’s social storytelling.

This role requires 3+ years of retail/on-ground marketing with proven multi-city execution and strong vendor management.

Qualifications

• 3+ years in retail/on-ground marketing with storefront branding and BTL campaigns.
• Proven track record across multiple cities/locations.
• Strong vendor management, procurement, and negotiation skills.
• Excellent project management to plan, budget, and deliver campaigns on time.
• Ability to translate brand strategy into tangible, measurable in-store experiences.
• Pan-India vendor network for national/regional rollouts.
• Clear communicator with stakeholder management strength.

Responsibilities

• Own showroom branding across locations, ensuring strong visual identity and great customer experience.
• Plan and execute offline campaigns: billboards, mall activations, roadshows.
• Lead on-ground activations: storefront branding, POS displays, decor.
• Drive dealer coordination for BTL activities and showroom rollouts.
• Build local partnerships to increase footfall and awareness.
• Manage local marketing vendors and ensure quality and timely delivery.
• Run BTL activities end-to-end with ROI focus.
• Maintain branding materials across locations and collaborate with design, procurement, dealers.
• Distribute merchandise and print collateral for showrooms.
• Align offline executions with brand's social storytelling.
• Support dealers with guidelines and on-ground execution.
• Track performance and optimize campaigns.
• Ensure adherence to corporate brand guidelines.

Skills

Branding

Vendor management

Project management

Stakeholder management

Negotiation

Communication

Job description

ROLE

• – Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a great customer experience.


• – Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events.


• – Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive décor.


• – Drive dealer coordination for all BTL activities, ensuring smooth execution and timely rollouts at showroom level.


• – Build and manage local partnerships and collaborations to increase footfall and local awareness.


• – Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery.


• – Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI.


• – Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams.


• – Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns.


• – Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations.


• – Align offline executions with the brand’s social media storytelling to create seamless cross-channel brand experiences.


• – Support dealers with clear communication, campaign guidelines, and on-ground execution support.


• – Track performance, collect showroom and dealer feedback, and continuously optimise campaign effectiveness.


• – Ensure strict adherence to corporate brand guidelines across all local and regional executions.

REQUIREMENTS

• – 3+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durables, or retail.


• – Demonstrable track record of running branding projects across multiple cities/locations.


• – Strong vendor management, procurement experience and negotiation skills.


• – Excellent project management – plan, budget, and deliver campaigns on time and within quality standards.


• – Ability to translate brand strategy into tangible, measurable in-store experiences.


• – Network of pan-India vendors/agencies for national and regional rollouts.


• – Clear communicator with stakeholder management strength.