Assistant Manager, Experiential Branding & Communications

Sagility; Bengaluru Urban; On-site; INR 1,200,000 - 1,700,000; Full time

Job summary

Sagility is seeking a conceptually strong, execution-oriented brand professional to develop ideas, content and experiences. You will own small and medium projects, manage senior stakeholders and independently drive initiatives from brief to completion.

Responsibilities include developing concepts for events, workplace branding, campaigns and narratives, coordinating vendors, and ensuring quality within budget and timelines. Portfolio and strong English skills are essential.

Qualifications

• 3–5 years of experience in experiential branding, events or related work.
• Portfolio or relevant work samples are mandatory.
• Strong written and spoken English.

Responsibilities

• Develop concepts, narratives and experience journeys for client visits, leadership events, corporate and employee events, workplace branding, environmental branding and brand activations.
• Create experience and campaign concepts, corporate advertising copy, video scripts, storyboards, employee success stories, event themes, taglines and workplace-branding content.
• Convert briefs into clear creative routes covering central idea, audience journey, messaging and execution approach.
• Independently manage assigned projects from scope and planning through reviews, approvals, production and closure.
• Brief and coordinate creative agencies, event partners, production houses and other vendors.
• Ensure outputs meet brand, quality, feasibility, budget and timeline requirements.
• Support brand research, benchmarking, presentations and merchandise experiences.

Skills

Branding

Experiential branding

Content writing

Storyboarding

Stakeholder management

Vendor management

Project ownership

Education

Bachelor's degree

Tools

PowerPoint

Excel

Project-tracking tools

Job description

We are looking for a conceptually strong, execution-oriented brand professional who can develop ideas, create content, manage senior stakeholders and independently drive assigned brand initiatives from brief to completion.

Working directly with the Senior Manager, Experiential & Strategic Brand, the person will independently own small and medium projects while supporting complex and high-visibility initiatives.

Key Responsibilities

• Develop concepts, narratives and experience journeys for client visits, leadership events, corporate and employee events, workplace branding, environmental branding and brand activations.
• Create experience and campaign concepts, corporate advertising copy, video scripts, storyboards, employee success stories, event themes, taglines, client-visit narratives and workplace-branding content.
• Convert ambiguous briefs into clear creative routes covering the central idea, audience journey, messaging, touchpoints and execution approach.
• Respectfully challenge ineffective briefs and recommend stronger, practical alternatives.
• Independently manage assigned projects from scope and planning through stakeholder reviews, approvals, production, implementation and closure.
• Manage senior stakeholders and cross-functional partners, presenting recommendations clearly and driving timely decisions.
• Brief and coordinate creative agencies, event partners, production houses, printers, fabricators and other vendors.
• Manage cost comparisons, procurement coordination, production reviews, site recces, rehearsals, event-day execution, invoices, trackers and status reporting.
• Ensure concepts, content and final outputs meet brand, quality, accuracy, feasibility, budget and timeline requirements.
• Support occasional award submissions, brand research, benchmarking, presentation narratives, Brand Store and merchandise-related experiences.
• Use feedback, business knowledge and approved AI tools to continuously improve creative quality and delivery efficiency.

Experience and Qualifications

• Three to five years of relevant experience in experiential branding, workplace branding, brand activations, events, employee storytelling or related work.
• Experience in an experiential or integrated agency, in-house corporate brand team, corporate events agency, or creative or advertising agency.
• Bachelor’s degree in any discipline.
• Strong written and spoken English.
• Portfolio or relevant work samples are mandatory.
• Healthcare or B2B experience is not required.

Mandatory Capabilities

• Experiential branding and original concept development
• Strong content writing, editing and storyboarding
• Workplace and environmental branding
• Employee storytelling
• Agency and vendor management
• Procurement coordination
• End-to-end project ownership
• Ability to balance creativity with feasibility, cost and timelines
• Creative thinking, ownership, attention to detail, clear communication and practical problem-solving

Preferred Capabilities

• Event production and on-ground execution
• Corporate advertising
• PowerPoint, Excel and project-tracking tools
• Microsoft Copilot or other approved generative AI tools
• Global or cross-cultural stakeholder exposure
• Brand governance, budget management, print and fabrication knowledge

Candidates with exceptional conceptual ability, writing strength and learning agility may be considered even if hands-on production experience is limited.

The portfolio should demonstrate relevant concept development, content and experiential-branding work. Candidates must clearly explain the original brief, personal contribution, central concept, content developed, execution role and outcome.

• Occasional travel within India
• Occasional early-morning, evening or weekend support for business-critical events and client visits
• Increasing project-budget ownership based on demonstrated capability