Brand Strategist

SyncUp; Pune District; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

SyncUp in Pune is seeking a detail-oriented brand strategist to drive research, insights, and strategic branding decisions for a B2B technology portfolio. You will define brand architecture, guide creative direction, optimize digital presence, and work cross-functionally with Marketing, Design, UX, SEO, Product, and Sales to translate brand strategy into measurable outcomes.

The role requires 5+ years in brand strategy or brand management, with strong communication and leadership skills.

Qualifications

• 5+ years in brand strategy or brand management.
• At least 2 years in B2B tech or IT services brands.
• Strong understanding of brand positioning and messaging.
• Experience guiding designers and creative direction.
• Knowledge of logo ideation and visual identity.
• Ability to develop ICPs, buyer personas, and customer insights.
• Understanding of UX, SEO, and CRO fundamentals.
• Excellent communication, presentation, and leadership skills.

Responsibilities

• Define brand architecture, positioning, and messaging.
• Establish distinct brand identities across the portfolio.
• Conduct market, customer, and competitor research to uncover opportunities.
• Define ICPs and buyer personas using interviews and win/loss analysis.
• Develop brand guidelines for messaging, tone, and visual identity.
• Create visual direction, logos, and identity systems.
• Ensure consistency across digital touchpoints and brand communications.
• Present insights and recommendations to leadership.

Skills

Brand strategy

Brand management

B2B branding

SaaS branding

Strategy leadership

Brand positioning

Creative direction

Analytics interpretation

Communication & presentation

Education

Bachelor's or Master's in Marketing/Design

Tools

GA4

Google Search Console

Microsoft Clarity

Hotjar

SEMrush

Ahrefs

UX research tools

Job description

Job Summary:

We are looking for a detail-oriented and analytical professional to drive brand research, generate insights, and support strategic branding decisions. The role involves understanding market trends, consumer behavior, and competitive positioning to strengthen the brand

Key Responsibilities:

1. Brand Strategy & Research

• Define brand architecture, positioning, value propositions, and messaging for each brand.
• Establish distinct brand identities and ensure clear differentiation across the portfolio.
• Conduct market, customer, and competitor research to identify opportunities and positioning gaps.
• Define Ideal Customer Profiles (ICPs) and buyer personas; use customer interviews and win/loss analysis to support decisions.
• Develop and maintain brand guidelines covering messaging, tone, personality, and visual identity.

2. Creative Direction & Visual Branding

• Develop and evaluate logo concepts, symbolism, brand themes, and visual identity systems.
• Define visual direction using colour psychology, typography, font pairing, imagery, and composition.
• Create or guide moodboards, creative concepts, and art direction.
• Ensure consistency in visual hierarchy, layouts, design language, and brand communication.
• Evaluate creative work, challenge weak concepts, and guide designers with clear, constructive feedback.
• Justify visual decisions based on brand personality, target audience, and market positioning.

3. Digital Brand & Website Strategy

• Define website messaging hierarchy, page objectives, and user journeys.
• Collaborate with UI/UX teams on information architecture and website experience.
• Work with SEO/CRO teams on landing-page messaging, conversion paths, and A/B testing hypotheses.
• Audit brand presence across websites, LinkedIn, Google Business Profile, Clutch, GoodFirms, G2, social media, and other relevant platforms.
• Maintain consistent brand positioning and communication across digital touchpoints, including search and AI platforms.

4. Brand Performance & Analytics

• Define and monitor brand KPIs across the portfolio.
• Track branded search, direct traffic, conversion rates, competitor share of voice, review performance, and brand consistency.
• Analyse digital performance and lead quality signals to identify improvement opportunities.
• Present insights and actionable recommendations to the Managing Director.
• Work closely with Marketing, Design, UI/UX, SEO, Product, and Sales teams.
• Guide designers and creative teams in translating brand strategy into visual communication.
• Review brand assets, campaigns, and website designs to ensure strategic and creative consistency.
• Present and defend brand and creative recommendations to leadership.

KPIs

• Branded search volume and direct traffic.
• Conversion rates on key brand pages.
• Share of voice against competitors.
• Review ratings and volume on B2B platforms.
• Brand consistency across digital touchpoints.
• Lead quality signals and Sales feedback.

Required Skills & Experience

• 5+ years in brand strategy, brand management, or a related role.
• At least 2 years of experience with B2B, technology, SaaS, or IT services brands.
• Strong understanding of brand positioning, architecture, messaging, and competitor differentiation.
• Knowledge of logo ideation, visual identity, colour psychology, typography, and art direction.
• Ability to develop creative concepts, moodboards, and visual directions.
• Strong creative judgment and experience guiding designers.
• Experience managing multiple brands or sub-brands.
• Understanding of B2B buyer behaviour, customer research, ICP development, and competitor analysis.
• Working knowledge of UX, website information architecture, SEO, and CRO fundamentals.
• Ability to interpret analytics and translate data into actionable recommendations.
• Strong communication, presentation, and leadership skills.

Tools & Platforms

Working knowledge of:

• Google Analytics 4 (GA4) and Google Search Console.
• Microsoft Clarity or Hotjar.
• Semrush or Ahrefs.
• Survey and customer research tools.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Business, Design, Visual Communication, or a related field.
• Experience with branding or digital agencies, preferably B2B technology clients.
• Exposure to international markets and specialised B2B sectors.
• Familiarity with brand visibility across AI search platforms.
• Portfolio demonstrating brand positioning, visual identity, creative direction, and measurable outcomes.