Brand Strategist

RECRIVIO; Gurugram District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Recrivio, Gurugram-based brand, is seeking a Brand Strategist to build compelling narratives and lead integrated campaigns. You will own brand identity, storytelling, content, and campaigns in a fast-growing consumer business.

You will craft messaging, conduct research, and partner with design teams to create compelling assets while ensuring consistency across channels. This role is onsite in Gurugram and requires a 2+ year track record in brand marketing.

Qualifications

• 2+ years brand marketing experience.
• Experience with D2C/FMCG or consumer brands preferred.
• Strong brand storytelling and messaging skills.
• Ability to translate consumer insights into campaigns.

Responsibilities

• Define and strengthen brand positioning across touchpoints.
• Develop creative strategies translating business objectives into brand narratives.
• Conduct consumer, competitor, and market research for growth opportunities.
• Ensure brand identity and voice consistency across channels.
• Conceptualise and execute integrated marketing campaigns across digital, social, email, and offline channels.
• Lead content strategy for websites, social media, blogs, newsletters, and brand platforms.
• Develop content calendars and coordinate with design teams for assets.
• Collaborate cross-functionally with product, sales, and other teams.

Skills

Brand marketing

Brand positioning

Storytelling

Content strategy

Campaign management

Copywriting

Digital marketing

Communication

Education

Bachelor's degree

MBA

Job description

Job Description:

Role: Brand Strategist

Location: Gurugram (Onsite)

Experience: 2+ Years

Industry: D2C | FMCG | Consumer Brands

Employment: Full-Time

Help take an consumer brand to the global stage!

We’re looking for a creative and strategically minded Brand Strategist who can build compelling brand narratives, drive integrated marketing campaigns, and create meaningful connections with consumers.

This role offers an opportunity to take ownership of brand identity, storytelling, content, creative direction, and campaigns in a fast-growing consumer business.

Key Responsibilities

• Define and strengthen brand positioning, messaging, and value proposition across customer touchpoints.
• Develop creative strategies that translate business objectives into compelling brand narratives.
• Conduct consumer, competitor, and market research to identify growth opportunities.
• Ensure consistency in brand identity, voice, and communication across channels.

Brand Strategy & Positioning

• Define and strengthen brand positioning, messaging, and value proposition across customer touchpoints.
• Develop creative strategies that translate business objectives into compelling brand narratives.
• Conduct consumer, competitor, and market research to identify growth opportunities.
• Ensure consistency in brand identity, voice, and communication across channels.

Campaigns & Content

• Conceptualise and execute integrated marketing campaigns across digital, social media, email, and offline channels.
• Lead content strategy for websites, social media, blogs, newsletters, and other brand platforms.
• Develop and manage content calendars while ensuring quality and consistency.
• Work closely with design teams to create engaging and visually compelling brand assets.

Partnerships & Collaboration

• Develop influencer marketing strategies and manage creator and brand partnerships.
• Identify opportunities for collaborations that strengthen brand visibility and engagement.
• Work cross-functionally with product, sales, and other teams to ensure consistent brand communication.

What We’re Looking For

• 2+ years of experience in brand marketing, preferably with D2C, FMCG, or consumer-facing brands.
• Strong understanding of brand positioning, storytelling, and creative strategy.
• Ability to translate consumer insights into effective marketing campaigns.
• Excellent communication, copywriting, and creative thinking skills.
• A strong eye for design, visual identity, and brand consistency.
• Experience managing multiple projects and collaborating with internal and external stakeholders.
• Ability to thrive in a fast-paced, high-ownership environment.
• Bachelor's degree in marketing, Communications, Business, or a related discipline. MBA is a plus.

Why Consider This Opportunity?

• End-to-end ownership of brand strategy and execution.
• Opportunity to work closely with leadership and experienced mentors.
• High-impact role in a rapidly scaling consumer business.
• Freedom to experiment, create, and build.
• Opportunity to contribute to a purpose-driven brand with a strong focus on sustainability and responsible sourcing.