Brand & Partnerships Associate

Eventila Technologies; Gurugram District; On-site; INR 6,686,000 - 10,506,000; Full time

Job summary

Spyne seeks a Brand & Partnerships Associate to drive the company’s US market presence. You will own social, content, and partner networks, shaping how Spyne is perceived and how it generates pipeline.

The role demands writing for a US B2B SaaS audience, building genuine relationships, and turning conversations into content, events, and measurable growth. You’ll collaborate with design and growth teams to scale impact.

Qualifications

• 2–3 years in brand, content, growth, partnerships, or community — ideally in B2B SaaS, and ideally with US-market exposure.
• Excellent written and verbal communication for a US B2B SaaS audience.
• A relationship-builder who can start conversations, build trust, and manage partners over time.

Responsibilities

• 1) Social media & brand presence: grow LinkedIn presence, create content from trends and product insights, collaborate with design/content teams, maintain brand voice.
• 2) US relationship building: engage US-based customers, partners, and industry experts; map audiences and opportunities.
• 3) Partner & affiliate network: identify partners, run outbound, close agreements, onboard and manage partners to generate pipeline.
• 4) AI-powered execution: use AI tools to accelerate research, content and reporting; automate repetitive tasks.
• 5) Growth & experimentation: test channels, formats, and partnerships; track performance and derive insights for Growth/Sales.

Skills

Brand management

Content creation

Growth marketing

Partnerships

Community building

Tools

Claude

ChatGPT

Gemini

Perplexity

Job description

About the role

We're hiring a Brand & Partnerships Associate to own how Spyne shows up in the US market across social, industry relationships, and a growing network of partners and affiliates. You'll operate at the intersection of brand, content, community, and growth, and you'll be measured on real business outcomes: audience growth, meaningful industry relationships, and pipeline generated through them.

This role suits someone who can think and write for a US B2B SaaS audience, build genuine relationships, spot opportunities, and execute independently turning conversations into content, community, partnerships, and pipeline.

What you'll own

1. Social media & brand presence

• Manage and grow Spyne's social presence (primarily LinkedIn), building the follower base, engagement, and share of voice in the automotive/AI/SaaS ecosystem.
• Develop content ideas from customer conversations, industry trends, and product insights and turn complex topics into simple, compelling stories.
• Write LinkedIn posts, social content, newsletters, and campaign assets; work with design and content teams to take ideas from concept to publish.
• Represent and protect the Spyne brand voice across every public touchpoint.

2. US relationship building

• Communicate directly with US-based customers, prospects, dealers, creators, partners, and industry experts in an authentic, credible way.
• Research and map the people, communities, publications, podcasts, and events that matter to Spyne's audience and find natural ways for Spyne to participate.
• Build repeatable outbound and relationship-building workflows, and support customer storytelling: testimonials, case studies, interviews, and thought leadership.
• Understand US market nuances, cultural context, and B2B SaaS tonality.

3. Partner & affiliate network (pipeline engine)

• Build and grow a network of affiliates and partners: identify the right partners, run outbound to reach them, and close partnership agreements.
• Own the relationship end-to-end onboard, enable, and actively manage partners so they consistently refer and promote Spyne.
• Use these relationships to promote Spyne, run co-marketing campaigns, and create collaborations, interviews, podcasts, and co-created content.
• Turn the network into a measurable pipeline source — you'll be accountable for the opportunities and pipeline it generates.

4. AI-powered execution

• Use AI tools (Claude, ChatGPT, Gemini, Perplexity, and emerging tools) to accelerate research, content, communication, and reporting.
• Identify repetitive marketing tasks and automate them with AI and no-code/low-code tools.
• Build repeatable AI-powered workflows for prospect identification, content repurposing, partner research, and knowledge management — always asking: can AI do the first 80%, and can we build a system around it?

5. Growth & experimentation

• Find new ways to grow brand awareness, engagement, and inbound conversations; experiment with channels, formats, campaigns, and partnerships.
• Monitor conversations across LinkedIn and industry communities, and engage where Spyne can add value.
• Track performance, turn data into insight, and work with Growth and Sales to understand what content, conversations, and partners actually drive business impact.

How success is measured

Success in this role is defined by outcomes, not activity:

• Audience & brand: growth in Spyne's social following, engagement, and share of voice in the US market.
• Relationships: a growing, active network of relevant US customers, creators, and industry partners.
• Pipeline: qualified opportunities and pipeline generated through the partner/affiliate network and community engagement.

What we're looking for

• 2–3 years in brand, content, growth, partnerships, or community — ideally in B2B SaaS, and ideally with US-market exposure.
• Excellent written and verbal communication for a US B2B SaaS audience.
• A relationship-builder who can start conversations, build trust, and manage partners over time.
• Comfort with ambiguity and a bias to execute independently.
• Fluency (or strong curiosity) with AI tools and a builder's instinct for automating repetitive work.
• Genuine interest in the automotive, AI, and SaaS ecosystem.

Nice to have

• Experience running affiliate, referral, or channel-partner programs.
• An existing US network in automotive, retail tech, or B2B SaaS.
• Hands-on experience with no-code/low-code automation tools.