Intern - Product Marketing

Spyne; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Spyne is transforming automotive retail with Generative AI, building an end-to-end AI-powered GTM content engine for dealers in the US and beyond. The team creates compelling marketing materials, case studies, and battle cards that translate complex product language into customer-friendly messaging.

You will craft messaging for dealer principals and GMs, translate product language into customer-ready content, and collaborate across sales, product, tech, and marketing to drive rapid market

Qualifications

• Strong written and verbal communication skills.
• Interest in product marketing, storytelling and GTM strategy.
• Ability to translate complex concepts into clear messaging.
• High ownership and bias for action.
• Comfort working in ambiguity and fast-moving environments.
• Familiarity with AI tools / no-code platforms is a plus.

Responsibilities

• Create go-to-market assets: pitch decks, product guides, case studies, one-pagers, battle cards, and enablement materials.
• Ensure messaging is sharp and tailored to US automotive dealership audience; translate internal product language for customers.
• Craft messaging for dealer principals, GMs and BDC managers; make demos intuitive and high-impact.
• Bridge between sales, product, tech, customer success, and marketing; support training and maintain GTM asset repository.
• Build no-code AI agents and automation workflows to streamline content creation and operations.
• Support new product launches with positioning, messaging, collateral, and cross-functional rollout.

Skills

Strong communication

Product marketing interest

Messaging clarity

Ownership

Ambiguity tolerance

AI/no-code familiarity

Job description

Spyne is revolutionizing automotive retail with Generative AI—and we’re moving at lightning speed. We started with a simple but powerful idea: Use AI to help dealers sell cars online faster. Today, we’re building the world’s first AI-powered automotive retail ecosystem, transforming how 350K+ dealers market and sell vehicles across the Globe.

Backed by $16M from Vertex Ventures, Accel, and top investors, we’re scaling like crazy:

• 5X revenue growth in 15 months—now gunning for 3-4X more this year
• Launched industry-first AI Image & 360° solutions
• Expanding aggressively in the US & Europe
• Next up? A full GenAI Automotive Retail Suite

Own the end-to-end creation of go-to-market (GTM) assets including pitch decks, product guides, case studies, one-pagers, battle cards, and sales enablement materials.

• Ensure content is sharp, visually compelling, and tailored to the US automotive dealership audience
• Translate internal product language into customer-friendly messaging

2. Product Storytelling

• Craft messaging that resonates with dealer principals, GMs, and BDC managers
• Make product demos feel intuitive, relevant, and high-impact

3. Cross-functional GTM Enablement

Act as the bridge between sales, product, tech, customer success, and marketing.

• Support training sessions for internal teams
• Maintain and organize a central repository of GTM assets
• Ensure all customer-facing teams are equipped with the right messaging and materials

4. AI-powered Workflow Building

Identify repetitive marketing and GTM tasks and build automation workflows.

• Create no-code AI agents to streamline content creation and operations
• Contribute to building a scalable, automated GTM content engine

Support new product and feature launches end-to-end.

• Assist in positioning, messaging, and launch execution
• Build collateral and enable internal teams
• Operate in a fast-paced environment with evolving processes

What are we looking for

• Strong written and verbal communication skills
• Interest in product marketing, storytelling, and GTM strategy
• Ability to simplify complex concepts into clear messaging
• High ownership and bias for action
• Comfort working in ambiguity and fast-moving environments
• Familiarity with AI tools / no-code tools is a plus

Why Join Us

• Work directly on high-impact GTM initiatives
• Exposure to AI-led product marketing in a global (US-focused) market
• Opportunity to build 0→1 processes and systems
• Fast learning curve with high ownership from day one