Brand Marketing_Rz

Iassess Consultants; Pune District; On-site; INR 400,000 - 750,000; Full time

Job summary

Iassess Consultants is seeking a Brand Marketing Executive in Pune (Hadapsar) with 2–6 years of brand/marketing experience to drive the strategy and execution for Little Italy and ACASA. The role blends strategic thinking with hands-on marketing campaigns, vendor coordination, and ROI-focused activations.

You will manage digital marketing, content creation, and influencer collaborations while coordinating with the Head of Marketing to deliver impactful results.

Qualifications

• 2–6 years proven experience in brand/marketing (F&B, hospitality, lifestyle, or retail preferred).
• Strong exposure to campaign innovation, vendor management, and budget control.
• Hands-on experience with digital marketing, analytics, and creative campaign execution.
• Excellent communication, negotiation, and stakeholder management skills.

Responsibilities

• Brand Strategy & Positioning: assist in developing and executing brand strategies for both brands.
• Marketing Campaigns & Innovation: conceptualize and execute campaigns to drive awareness and engagement; plan integrated campaigns across channels.
• Creative Development & Collaterals: identify and manage vendors for printing and marketing materials; ensure quality and cost-effectiveness.
• Digital & Social Media: manage social media presence, performance inputs, and influencer tie-ups; develop engaging content with partners.
• Activations, Events & Collaborations: conceptualize and execute on-ground activations and events; drive collaborations for partnerships; ensure ROI and brand consistency.
• Budgeting & MIS: track budgets vs actuals, report variances, prepare campaign performance MIS.
• Vendor & Stakeholder Management: negotiate and manage vendors; collaborate with operations, F&B, and cross-functional teams.
• Market Insights: analyze consumer trends and campaign data to refine strategy.

Skills

Brand marketing

Campaign management

Digital marketing

Vendor management

Budgeting

Social media

Analytics

Communication

Job description

Job Description — Brand Marketing Executive

Experience: 2 to 6 years in brand/marketing roles (preferably in F&B, hospitality, or lifestyle

sectors)

Job Location : Pune ( Hadapsar)

About the Role

We are seeking a creative and execution-driven Brand Marketing Executive to manage

the marketing initiatives for our flagship brands — Little Italy and ACASA. The role requires a

blend of strategic thinking, campaign innovation, vendor management, and strong

execution skills, working closely with the Head of Marketing to deliver impactful results.

Key Responsibilities:

Brand Strategy & Positioning

• Assist the Head of Marketing in developing and executing brand strategies for both brands.
• Ensure consistent brand messaging across digital, print, and on-ground channels.

Marketing Campaigns & Innovation

• Conceptualize and execute innovative marketing campaigns to drive brand awareness and customer engagement.
• Plan integrated campaigns across digital, PR, influencer, and on-ground activations.

Creative Development & Collaterals

• Identify and manage vendors for printing, production, and marketing collaterals.
• Oversee quality, timelines, and cost-effectiveness of deliverables.

Digital & Social Media

• Manage social media presence, performance marketing inputs, and influencer tie-ups.
• Work with creative partners to develop engaging content.

Activations, Events & Collaborations

• Conceptualize and execute on-ground brand activations, events, and pop-ups to engage customers and build brand presence.
• Drive collaborations with influencers, communities, and like-minded brands to create impactful partnerships.
• Ensure seamless execution of events with attention to detail, brand consistency, and ROI measurement.

Budgeting & MIS

• Maintain marketing budgets vs. actuals, track spends, and report variances.
• Prepare MIS reports to monitor campaign performance and ROI.

Vendor & Stakeholder Management

• Identify, negotiate, and manage vendors for marketing activities and materials.
• Collaborate with operations, F&B, and cross-functional teams for smooth execution.

Market Insights

• Analyze consumer trends, competitor activities, and campaign data to refine marketing strategy.

Requirements

• 2 –6 years of proven experience in brand/marketing (F&B, hospitality, lifestyle, or retail preferred).
• Strong exposure to campaign innovation, vendor management, and budget control.
• Hands-on experience with digital marketing, analytics, and creative campaign execution.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to balance strategic inputs with hands-on execution.