Head Marketing & Branding

Propel Industries; Coimbatore District; On-site; INR 4,000,000 - 9,000,000; Full time

Job summary

Propel Industries in India seeks a seasoned Brand Leader to architect and execute global brand strategies across markets, ensuring consistency and impact across digital and offline channels.

You will lead omnichannel campaigns, launch new product lines, and drive cross-functional alignment with sales, product, and agencies, leveraging ABM, analytics, and international experience to grow the brand footprint.

Qualifications

• 12+ years of progressive brand leadership experience.
• Background in B2B or manufacturing sectors, with industrial domain familiarity.
• Proven success in building and scaling omnichannel brand strategies.
• Deep knowledge of ABM and digital marketing tools.
• Experience managing international branding and global campaigns.

Responsibilities

• Lead end-to-end global brand strategy development and execution.
• Scale omnichannel campaigns across digital and offline channels.
• Drive go-to-market plans for new product lines in global markets.
• Leverage ABM tools (Google Ads, HubSpot, LinkedIn) to align brand with demand.
• Influence cross-functional teams and stakeholders across regions.
• Oversee external agencies and internal creative teams for high-quality output.
• Define metrics to monitor brand health, campaign ROI and market sentiment.

Skills

Brand leadership

Omnichannel marketing

ABM & digital marketing

Stakeholder management

Leadership coaching

Global brand campaigns

Strategic storytelling

Education

Bachelor's or Master's in Marketing/Branding

Tools

Google Ads

HubSpot

LinkedIn Campaign Manager

Job description

Key Responsibilities

• Global Brand Strategy: Spearhead the end-to-end development, architecture, and execution of global brand strategies, ensuring seamless consistency and impact across international markets.
• Omnichannel Scaling: Build and scale comprehensive brand campaigns that integrate both digital ecosystems and offline platforms (such as industry trade shows, experiential marketing, and print collateral).
• New Product Launches & Market Expansion: Drive the brand go-to-market strategy for new product lines, positioning the company for successful entry into new global markets.
• Digital & ABM Integration: Leverage a deep understanding of modern marketing stacksincluding Account-Based Marketing (ABM), Google Ads, HubSpot, and LinkedIn Campaign Manager to align brand awareness with targeted demand generation.
• Cross-Functional & Stakeholder Leadership: Act as a central evangelist, utilizing strong leadership and stakeholder management skills to influence and align cross-functional teams across regions and departments.
• Team Development & Agency Oversight: Build, mentor, and inspire a high-performing brand team while managing external creative, PR, and media agencies to maintain high standards of execution.
• Analytics & Performance Tracking: Implement robust metrics and KPIs to monitor brand health, market sentiment, campaign ROI, and the effectiveness of global branding initiatives.

Requirements & Qualifications

• Experience: Minimum 12 years of progressive experience in brand leadership roles.
• Industry Focus: Preferred background in B2B or manufacturing sectors, with specific hands-on experience in EV, automotive, heavy equipment, or industrial industries.
• Omnichannel & Growth Track Record: Proven, documented success in building and scaling brand strategies across both digital and offline platforms, as well as prior success in launching new product lines and expanding into new markets.
• Technical & Digital Acumen: Deep working knowledge of ABM strategies and digital marketing tools (Google Ads, HubSpot, LinkedIn Campaign Manager) alongside robust analytics capabilities.
• Global Exposure: Direct experience managing international branding and executing global campaign rollouts.
• Leadership & Communication: Exceptional stakeholder management skills with the ability to influence at the C-suite level, paired with a talent for distilling complex industrial concepts into compelling narratives.
• Education: Bachelor's or Master's degree in Marketing, Branding, Mass Communication, or a related field.