Director Marketing

Grazitti Interactive; Panchkula; On-site; INR 5,500,000 - 9,000,000; Full time

Job summary

Grazitti Interactive in India seeks a strategic, data-driven Director of Marketing to lead global marketing, GTM, and revenue growth. You will shape brand, demand generation, and marketing operations with executive leadership.

You will build a high-performing team, align Marketing and Sales, own MarTech stack (Salesforce, HubSpot, Marketo), and develop KPIs, ROI models, and market insights to accelerate enterprise growth.

Qualifications

• 10+ years of progressive marketing leadership experience.
• Experience leading global marketing strategy and GTM transformation.
• Proven track record building and scaling marketing teams.
• Deep expertise across Demand Gen, Digital Marketing, Brand, PR, Analyst Relations, ABM, Marketing Operations, and MarTech.
• Experience partnering with Sales and executive leadership.

Responsibilities

• Define and execute global marketing strategy aligned with revenue targets.
• Develop GTM strategies for priority markets, industries, solutions, and opportunities.
• Own demand generation and pipeline growth across multiple channels.
• Lead brand, communications, and market positioning globally.
• Build and manage Analyst Relations and market intelligence.
• Oversee MarTech stack (Salesforce, HubSpot, Marketo) and data-driven ROI.
• Develop leadership, governance, budgeting, and ROI discipline.

Skills

Global marketing strategy

Go-to-Market

Leadership

Demand generation

Brand & communications

Analyst relations

MarTech & data

Budget management

Executive stakeholder management

Strategic & executional leadership

Tools

Salesforce

HubSpot

Marketo

Job description

Director Marketing

Role Overview

We are seeking a strategic, data-driven, and commercially minded marketing leader to lead the global marketing function and accelerate brand, demand, pipeline, and revenue growth.

The ideal candidate will bring a strong track record of building high-performing marketing organizations, developing global Go-to-Market (GTM) strategies, driving demand generation, strengthening analyst and market presence, and partnering closely with Sales and Executive Leadership.

This is a business leadership role, with ownership across marketing strategy, brand, demand generation, MarTech, communications, analyst relations, team development, and marketing-driven revenue growth.

Key Responsibilities

1. Global Marketing Strategy & GTM

• Define and execute the global marketing strategy aligned with business objectives, revenue targets, and growth priorities.
• Develop GTM strategies for priority markets, industries, solutions, and emerging business opportunities.
• Translate market intelligence, customer insights, and competitive trends into actionable growth strategies.
• Establish measurable marketing KPIs, dashboards, attribution models, and ROI frameworks.

2. Demand Generation & Revenue Growth

• Own the end-to-end demand generation engine across inbound, outbound, digital, ABM, content, events, partnerships, and campaigns.
• Build scalable programs that increase qualified pipeline, conversion, customer acquisition, and marketing-sourced revenue.
• Partner closely with Sales leadership to establish strong MarketingSales alignment, pipeline governance, and revenue accountability.
• Continuously optimize marketing investments based on pipeline contribution, CAC, ROI, and business impact.

3. Brand, Communications & Market Positioning

• Own global brand strategy, positioning, messaging, and market visibility.
• Lead PR, corporate communications, content marketing, social media, thought leadership, and executive visibility.
• Strengthen the organization's positioning across target industries and technology ecosystems.
• Build a differentiated market narrative that supports both enterprise growth and talent attraction.

4. Analyst Relations & Market Intelligence

• Build and lead a strategic Analyst Relations program with leading global industry analysts and research firms.
• Drive participation, positioning, and recognition across relevant analyst evaluations, reports, and market assessments.
• Establish structured competitive intelligence and market-monitoring capabilities to support strategic decision‑making.

5. MarTech, Data & Marketing Operations

• Build and continuously evolve a scalable marketing technology and operations ecosystem.
• Leverage platforms such as Salesforce, HubSpot, Marketo and other MarTech solutions to improve automation, segmentation, attribution, lead nurturing, and reporting.
• Drive a data‑led culture with clear visibility into funnel performance and marketing ROI.

6. Organization & Leadership

• Build, mentor, and scale a high‑performing global marketing organization across specialized functions.
• Establish marketing processes, operating models, governance, and best practices that enable scale.
• Develop strong leadership talent and create a culture of accountability, innovation, experimentation, and measurable outcomes.
• Manage marketing budgets and resources with strong commercial and ROI discipline.

7. Business & P&L Leadership

• Partner with the CEO, business leaders, Sales, Product, and Finance to shape business growth strategy.
• Identify and evaluate new markets, offerings, partnerships, and business opportunities.Lead strategic initiatives and new ventures from concept through commercialization.
• Maintain a strong focus on revenue growth, margins, profitability, and overall business impact.

What We're Looking For

• 10+ years of progressive marketing leadership experience, preferably within B2B technology, SaaS, digital services, IT services, or enterprise technology organizations.
• Proven experience leading global marketing strategy and GTM transformation.
• Demonstrated success in building and scaling high‑performing marketing teams.
• Strong track record of delivering measurable pipeline, revenue, brand, and market growth.
• Deep expertise across Demand Generation, Digital Marketing, Brand, Content, PR, Analyst Relations, ABM, Marketing Operations, and MarTech.
• Strong understanding of enterprise B2B buying journeys and complex sales cycles.
• Experience partnering with global Sales organizations and executive leadership.
• Strong commercial acumen with experience managing significant marketing budgets and ROI.
• Exceptional executive communication, stakeholder management, strategic thinking, and people leadership skills.
• Ability to operate at both strategic and executional levels in a fast‑paced, growth‑oriented environment.

Success in This Role

Success will be measured by the leader's ability to build a world‑class marketing engine that directly contributes to business growth—strengthening the brand, expanding market opportunity, increasing qualified pipeline, improving marketing ROI, and creating a scalable organization capable of supporting the company's next phase of global growth.