Brand Manager- Offline Marketing

Lifebridge Group; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Lifebridge Group in Bengaluru, India seeks a Manager – Brand & Offline Marketing to develop and execute brand strategy, integrated campaigns, and offline marketing initiatives across three group brands.

You will lead 360° campaigns, oversee creative development, conduct market research, ensure brand consistency, and drive storytelling focused on seniors, caregivers, and care outcomes. This role collaborates with sales, operations, external agencies, and internal teams to boost awareness and ROI.

Responsibilities

• Define and execute overall brand strategy, architecture, and positioning for all group brands.
• Plan and manage the annual brand calendar including campaigns, events, and storytelling initiatives.
• Lead integrated 360° marketing campaigns across offline, print, PR, events, aligned with digital efforts.
• Oversee creative development of all marketing collaterals (brochures, ads, signage, branding materials).
• Manage and coordinate with external agencies and internal teams (design, content, digital).
• Conduct market research and competitor analysis to derive actionable insights.
• Ensure brand consistency and adherence to guidelines across all functions and communications.
• Support Sales and Operations with customized, on-brand marketing materials.
• Drive content and storytelling focused on seniors, caregivers, and care outcomes to humanize the brand.
• Lead event and experience branding across outreach programs, health camps, and community initiatives.
• Define, track, and report on brand performance metrics (awareness, recall, engagement, sentiment, ROI).

Job description

Position Summary

The Manager –Brand & Offline Marketing is responsible for developing and executing brand strategy, integrated campaigns, creative assets, and offline marketing initiatives that strengthen the positioning and visibility of the organization’s three distinct brands. This role focuses on brand storytelling, market insights, events, and stakeholder engagement, ensuring alignment with business goals and organizational values.

Core Responsibilities

Define and execute overall brand strategy, architecture, and positioning for all group brands Plan and manage the annual brand calendar including campaigns, events, and storytelling initiatives Lead integrated 360° marketing campaigns across offline, print, PR, events, aligned with digital efforts Oversee creative development of all marketing collaterals (brochures, ads, signage, branding materials) Manage and coordinate with external agencies and internal teams (design, content, digital) Conduct market research and competitor analysis to derive actionable insights and differentiation strategies Ensure brand consistency and adherence to guidelines across all functions and communications Support Sales and Operations with customized, on-brand marketing materials Drive content and storytelling focused on seniors, caregivers, and care outcomes to humanize the brand Lead event and experience branding across outreach programs, health camps, and community initiatives Define, track, and report on brand performance metrics (awareness, recall, engagement, sentiment, ROI)