Brand Manager - Lubricants

Oleum Lubricants; Jaipur; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Oleum Lubricants in Jaipur seeks an experienced Brand Manager to shape brand identity and drive profitability across B2B and B2C channels. You will lead pricing, packaging, and lifecycle decisions while coordinating with R&D, sales, and distributors to maximize market share.

The role covers go-to-market campaigns, digital marketing, and events. You will manage budgets, analyze performance, and refine campaigns to boost awareness and demand across automotive and industrial segments.

Qualifications

• Must have strong branding and marketing experience in B2B/B2C sectors; experience in oil/lubricants preferred.
• Ability to shape brand identity and drive product profitability across channels.

Responsibilities

• Develop annual and long-term brand strategies with clear positioning and messaging.
• Monitor packaging, labeling, and corporate identity touchpoints for consistency.
• Analyze tribology trends, market requirements, and regulatory standards impacting packaging and claims.
• Lead go-to-market plans for automotive and industrial lubricants, coordinating artwork and packaging.
• Plan digital campaigns, SEO/SEM, and social media to boost visibility and engagement.
• Coordinate events, exhibitions, and dealer programs; enable sales with technical materials and catalogs.
• Manage annual marketing budgets, measure KPI performance, and report outcomes.

Skills

Brand Development

Corporate Identity

Portfolio Management

Competitor Analysis

Customer Insights

Industry Regulations

Distributor Support

Promotional Campaigns

Sales Enablement

Product Launches

Digital Marketing

Content Marketing

Events & Exhibitions

Traffic Generation

Lead Generation

Brand Awareness

Content Strategy

Data Analytics

P&L Responsibility

KPI Tracking

Market Reporting

Job description

Role & responsibilities :

A Brand Manager in the oil, grease, and lubricants sector shapes the brand's identity and drives product profitability, awareness across B2B (industrial, automotive) and B2C channels. They lead go-to-market strategies, manage marketing budgets, and align cross-functional teams from R&D to sales to maximize market share.

Preferred candidate profile:

1. Brand Strategy & Positioning

• Brand Development: Formulate annual and long-term brand strategies, defining core positioning, value propositions, and targeted messaging for various product lines.
• Corporate Identity: Ensure all brand touchpoints (product labels, bulk drums, marketing collateral, and digital spaces) maintain brand consistency.
• Portfolio Management: Oversee the lifecycle of various grades of oils, synthetic lubricants, and industrial greases, determining which SKUs to promote or phase out.

2. Market Research & Intelligence

• Competitor Analysis: Track competitor pricing, market share, and marketing activities to identify gaps and growth opportunities.
• Customer Insights: Analyze tribology trends, maintenance demands, and customer requirements across automotive, manufacturing, and marine sectors.
• Industry Regulations: Monitor packaging compliance, safety regulations, and environmental standards that impact lubricant packaging and formulation claims.

3. Trade & Channel Marketing

• Distributor Support: Equip regional distributors and dealers with marketing toolkits, dealer engagement programs, and sales training materials.
• Promotional Campaigns: Design merchandising strategies, trade promotions, and retail branding to increase product visibility at the point of sale.
• Sales Enablement: Collaborate with the sales team to develop technical presentations and product catalogs.

4. Product Launches & Campaigns

• Product Launches: Lead go-to-market plans for new automotive and industrial lubricant innovations, coordinating artwork, product labels, and packaging development.
• Digital & Content Marketing: Plan and execute digital marketing campaigns, SEO/SEM strategies, and social media outreach.
• Events & Exhibitions: Organize and lead company participation at key industry exhibitions, trade shows, and conferences.
• Traffic Generation and Visibility: Increase organic and paid website visitors through effective search strategies.
• Lead Generation & Conversion: Drive qualified leads or direct online sales while optimizing the cost per acquisition.
• Brand Awareness and Engagement : Build a strong social media presence and community interaction across relevant platforms.
• Content Strategy and Quality: Produce and distribute relevant content that attracts and retains a target audience.
• Data Analysis and Reporting: Track performance metrics using analytics tools to refine ongoing campaigns.

5. Budgeting & Performance Tracking

• P&L Responsibility: Manage annual marketing budgets, balancing advertising and promotional spending against revenue generation.
• KPI Measurement: Track and report performance metrics like campaign ROI, lead generation, and overall sales volume.
• Market Reporting: Analyze sales figures and consumer reactions to assess the success of brand initiatives.

SEO Specialist, Social Media Manager, Digital Marketing.