Marketing Manager

Minimac Systems Pvt. Ltd.; Maharashtra; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Minimac Systems Pvt. Ltd. in Pune, Maharashtra, is seeking a Marketing Manager to lead branding, digital campaigns, and lead generation.

The role involves coordinating with the sales team, managing content, events, and CRM initiatives to strengthen market presence. The position focuses on developing and executing marketing strategies, ensuring brand consistency, and delivering measurable results across online and offline channels.

Qualifications

• Develop and implement long‑term branding strategies to strengthen brand awareness and equity.
• Ensure brand consistency across all communication channels and materials.

Responsibilities

• Develop and execute marketing strategies and campaigns across online and offline channels.
• Oversee lead generation campaigns across digital and offline channels.
• Collaborate with sales and CRM teams to optimize lead qualification and conversion.
• Coordinate with Business Excellence teams to manage software implementation and CRM platforms.
• Lead SEO, SEM, social media, email marketing, and content marketing efforts.
• Monitor digital campaign performance and optimize based on analytics.
• Manage creative teams for brand visuals, digital creatives, brochures, and internal branding assets.
• Plan and execute internal and external events, trade shows, webinars, and customer engagement programs.
• Collaborate with the business development team to prepare impactful presentations, proposals, and RFP responses.
• Develop and maintain pre‑sales collateral and case studies.
• Lead the development of newsletters, press releases, and internal communications.

Skills

Brand strategy

Brand consistency

Lead generation

Digital marketing

Content marketing

SEO/SEM

Social media

Email marketing

Event management

Analytics

Tools

CRM platforms

Job description

Incorporated in 2012, Minimac Systems Pvt. Ltd. is a leading technical consultant, trainer, service provider, and manufacturer of End to End Lubrication Reliability Solutions. Registered as an MSME under NSIC, Minimac provides solutions for Oil Purification, Filtration, Flushing Systems, OEM filter replacements, Oil Testing devices, and Operations & Maintenance Services (MOMS) for various oils. Strongly aligned with sustainability and Clean Tech, Minimac leverages IoT and AI tools for cognitive maintenance decision-making and boasts a robust market presence in multiple global regions.

Role Description

This is a full‑time, on‑site role for a Marketing Manager located in Pune. The Marketing Manager will be responsible for developing and executing marketing strategies, overseeing digital marketing campaigns, managing social media channels, conducting market research, and liaising with the sales team. The role includes creating content for marketing materials, analyzing marketing performance, organizing events, and maintaining brand consistency across all platforms.

Qualifications

• Develop and implement long‑term branding strategies to strengthen brand awareness and equity.
• Ensure brand consistency across all communication channels and materials.

Lead Management

• Oversee lead generation campaigns across digital and offline channels.
• Collaborate with sales and CRM teams to optimize lead qualification and conversion.

Business Excellence & CRM Tools

• Coordinate with Business Excellence teams to manage software implementation and
• CRM platforms.

Digital Marketing

• Lead SEO, SEM, social media, email marketing, and content marketing efforts.
• Monitor digital campaign performance and optimize based on analytics.

Graphic Designing & Content

• Manage creative teams for brand visuals, digital creatives, brochures, and internal
• branding assets.

Events & Exhibitions

• Plan and execute internal and external events, trade shows, webinars, and customer engagement programs.
• Liaise with vendors, agencies, and internal stakeholders for successful event delivery.
• Collaborate with the business development team to prepare impactful presentations,
• proposals, and RFP responses.
• Develop and maintain pre‑sales collateral and case studies.

Publications & Communications

• Lead the development of newsletters, press releases, and internal communications.
• Oversee publication of articles, blogs, whitepapers, and marketing documents.