Brand Manager

Jijivisha HR Solutions; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading company in the human resources services sector seeks a Brand Manager for their operations in Chennai. The role involves developing brand strategies, executing marketing initiatives, and enhancing consumer insights. Candidates should possess a strong background in brand management within the food industry, with a focus on collaboration and communication.

Qualifications

• At least 5 years of experience in Brand Management.
• Minimum 2 years’ experience in the food industry.
• Familiarity with market research methods.

Responsibilities

• Support brand strategy development and execute brand plans.
• Gain consumer insights to fuel brand initiatives.
• Collaborate with sales and agencies to drive brand success.

Skills

Brand Strategy

Market Research

Trade Marketing

Communication Planning

Commercial Understanding

Influencing Skills

Job description

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One of our clients, headquartered in Singapore, is seeking a Brand Manager for their operations based in Chennai.

Key Responsibilities

1. Support the Marketing Manager to develop the strategy for the two brands in India

2. Based on the Strategy, develop the operating Brand plan, gain agreement with all stakeholders and execute it with excellence. This includes demand forecasts, new product/market/ channel initiatives, communication plan (including digital), trade marketing, influencer marketing etc

3. Continually gain insights in the areas of consumer and customer (channel) understanding, product knowledge, competitive positioning and supply chain dynamics that can potentially be translated into powerful brand ideas

4. Design, test and refine these ideas to fuel the Brand Plan in terms of winning initiatives

5. Execute brand initiatives with excellence through leading/ collaborating with other functions (Sales, Supply Chain, Commercial etc) and Agencies (Creative, Media, Digital etc) to ensure

6. Champion the brand internally and externally amongst all stakeholders

7. Measure results for specific initiatives and for the brand as a whole in terms of brand equity, market share, sales value, profit). Derive learnings that feed forward into Brand Strategy and Planning

Key Values and Traits

1. Passionate about Consumer delight and creating consumer well-being and customer value

3. Integrity and open-ness

4. Ability to manage and reconcile seemingly conflicting goals (eg short-term vs long-term)

5. Creative and curious

6. Agile and entrepreneurial

Skills & Experience

1. Understanding of Brand Strategy & brand marketing mix development and execution (at least 5 years experience)

2. Understanding of how to gain consumer insights (familiarity with Market research methods and at least 2 years’ experience as a Brand Manager who has used Market research) and creatively translate these into ideas that are feasible and viable

3. Understanding of trade marketing especially traditional FMCG grocery trade. Has executed initiatives successfully through General trade (large numbers of small shops) in terms of gaining distribution, visibility, trade support. Familiarity with key aspects Modern trade and Ecommerce marketing would be an additional asset

4. Deep understanding of Communication planning and execution (creative process, media planning, digital)→ should have experience of this while working as a Brand Manager

5. Commercial understanding (Brand P&L management, costing and Brand Budget management)

6. Communication and influencing skills (able to lead/ manage Agencies and to collaborate internally)

Will require travelling 5-7 days a month to markets or supply chain points.

Candidates must have a minimum of 2 years of experience in Brand Management within the food industry.

Applications without this specific experience will not be considered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Human Resources Services

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