Brand Manager - Skin

Marico; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Marico in Mumbai is seeking a Brand Manager to drive brand strategy, consumer insights, and market dynamics across campaigns and touchpoints. You will align performance benchmarks, pricing inputs, and sales planning assumptions to fuel growth.

The role requires MBA in Marketing, 3-5 years in brand marketing, strong commercial acumen, digital exposure, and proven stakeholder management. You’ll partner with cross-functional teams to execute initiatives and contribute to portfolio growth.

Qualifications

• MBA in Marketing/Management or related field.
• 3-5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments.
• Strong commercial acumen with ability to interpret performance metrics.
• Ability to combine strategic thinking with disciplined execution.
• Demonstrated experience managing stakeholders and driving outcomes.
• Exposure to digital and performance-led marketing ecosystems.

Responsibilities

• Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions.
• Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions.
• Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints.
• Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels.
• Assess competitive landscape and marketplace trends to identify growth opportunities and risks.
• Drive execution of marketing initiatives in collaboration with cross-functional teams.
• Contribute to new product initiatives and portfolio growth strategies.
• Partner with internal and external stakeholders to deliver business objectives.

Skills

Brand marketing

Stakeholder management

Digital marketing

Market analysis

Performance metrics

Education

MBA in Marketing/Management

Job description

Role: Brand Manager

Location: Mumbai

JOB RESPONSIBILITIES

• Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions.


• Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions.


• Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints.


• Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels.


• Assess competitive landscape and marketplace trends to identify growth opportunities and risks.


• Drive execution of marketing initiatives in collaboration with cross-functional teams.


• Contribute to new product initiatives and portfolio growth strategies.


• Partner with internal and external stakeholders to deliver business objectives.

JOB REQUIREMENTS

• MBA in Marketing/Management or related field.


• 3-5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments.


• Strong commercial acumen with ability to interpret performance metrics.


• Ability to combine strategic thinking with disciplined execution.


• Demonstrated experience managing stakeholders and driving outcomes.


• Exposure to digital and performance-led marketing ecosystems.

DESIRED PROFILE

• Strong communication and presentation skills.


• Analytical, insight-driven thinker with creative judgment.


• Proactive decision-maker with high ownership mindset.


• Structured and comfortable operating in dynamic environments.


• Bias for action with attention to detail.