Brand Manager - CE Business

Mahindra And Mahindra Ltd.; Chakan; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Mahindra And Mahindra Ltd. is seeking a seasoned marketing leader to drive brand growth in India, overseeing annual plans across ATL/BTL, CRM and digital channels.

The role requires close collaboration with Marketing Services and Product Planning for successful launches and GTM execution. The candidate should have strong field sales experience, expertise in media planning and digital marketing, and a track record of delivering consumer insights and innovative brand concepts.

Qualifications

• MBA in Marketing is required/strongly preferred.
• 5–10 years of experience in marketing or sales, with 3+ years in field sales preferred.
• Ability to develop commercially viable business proposals.
• Experience in digital marketing and AI tools.
• Strong ability to develop and execute media plans.

Responsibilities

• Leads the development of the brand within agreed strategies to maximise long term sales and profitability.
• Develop, recommend and execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy.
• ideate and execute ATL/BTL strategy with Marketing Services, coordinating Go-To-Market with Product Planning.
• Organize customer meets at AO/Dealership level and plant visits for key customers.

Skills

Field sales

Media planning

Digital marketing

GTM strategy

AI tools

Education

MBA in Marketing

Job description

• Leads the development of the brand within the context of the agreed strategies to maximise long term sales and profitability.
• To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans including TV, print media and OOH.
• To ideate and execute ATL and BTL strategy which is pre decided by the marketing leadership team, with close collaboration with the Marketing Services team. Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team This includes new launches and devised Go-To-Market Strategy.
• Organize customer meets at AO/Dealershiplevel andplant visit for key customers.

Preferred Industries

Construction

M&H Commercial Vehic

Education Qualification

MBA; MBA in Marketing

General Experience

5-10 years (Min 3 years sales experience is preferred)

Critical Experience

• Should have prior field sales experience.
• Is able to develop commercially and financially sound business proposals.
• Has the ability to garner consumer insights, generate innovative brand concepts and product ideas
• Has the ability to develop and execute effective media plans, Has the ability to understand multiple stakeholder interests and respond accordingly
• Hands on experience in Digital Marketing and AI tools