Brand Manager

Zoho; Surat; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Zoho is seeking a seasoned Brand Marketing & Product Marketing professional to strengthen its brand presence in Surat and across India. You will lead brand strategy, market research, 360° campaigns, and digital initiatives while aligning with sales growth and product adoption.

Ideal candidates have 5–7 years in brand management, marketing strategy, and integrated campaigns, with MBA/PGDM in Marketing and a track record in construction/building materials is preferred. Local candidates preferred.

Qualifications

• MBA/PGDM in Marketing or equivalent.
• Strong knowledge of brand management and product marketing.
• Experience with market research and competitive analysis.
• Proficiency in digital marketing tools and analytics.

Responsibilities

• Lead brand strategy and annual marketing plan.
• Own brand positioning across product categories.
• Drive 360° marketing campaigns and digital initiatives.
• Collaborate with Sales, R&D, Quality and Production teams for product commercialization.
• Monitor brand health, ROI and market trends.

Skills

Brand management

Marketing strategy

Product marketing

Market research

Digital marketing

360° marketing

Communication

Project management

Stakeholder coordination

Education

MBA/PGDM in Marketing

Bachelor’s degree in Engineering

Tools

MS Excel

PowerPoint

Job description

Surat City, India | Posted on 09/18/2026

To develop and strengthen the company’s brand presence and market position by driving effective brandstrategy, product marketing, market research, 360° communication, digitalmarketing and channel engagement, while supporting sales growth, product adoption, customerengagement and overall business objectives .

• o Develop and implementthe overall brand strategy, annualmarketing plan and brand calendar .
• o Own the brandpositioning and customer proposition across product categories.
• o Ensure consistent brandidentity and communication across all marketing touchpoints.
• o Build brand awareness,consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects,builders and end consumers .
• o Monitor brand health,market perception and competitor activities and recommend corrective actions.

2. Product Marketing &New Product Development

• o Lead new productdevelopment, product positioning, packaging and product launches.
• o Conduct market researchto identify customer needs, market gaps and emerging opportunities.
• o Develop productpropositions, USPs, communication strategies and go-to-market (GTM) plans.
• o Work closely withR&D, Technical, Quality, Sales and Production teams for successful productcommercialization.
• o Develop productliterature such as brochures, technical datasheets, catalogues, presentationsand digital content
• o Plan and execute integrated 360°marketing campaigns across:
• o Digital: Social media, Google,website, email and other digital platforms.
• o Develop communication campaigns tostrengthen brand image and drive product adoption.
• o Prepare creative briefs andcoordinate with advertising, media and creative agencies.
• o Manage creative development, mediaplanning, campaign execution and effectiveness.
• o Ensure the right media mix andoptimum marketing ROI.
• o Develop marketing programs fordealers, distributors, contractors, applicators, architects, structuralconsultants and other influencers.
• o Design dealer engagement, loyalty,incentive and promotional programs.
• o Develop initiatives to increaseproduct trials, channel engagement and market visibility.
• o Identify alternate channels andnew market opportunities to improve market penetration and market share.

5. Sales & Business Support

• o Work closely with Sales andProduct teams to analyse sales performance, market trends and productperformance.
• o Identify growth opportunities bygeography, product category, customer segment and channel.
• o Provide inputs for pricing,promotions, schemes, incentives and margin improvement.
• o Develop sales-support tools,product presentations and marketing materials.
• o Support the Sales team inachieving revenue, volume and market-share objectives.
• o Conduct regular market researchcovering:
  • o Customer requirements
  • o Competitor products and launches
  • o Pricing and packaging
  • o Distribution and channelactivities
  • o Promotional activities
  • o Market trends and customerbehaviour
• o Monitor competitor marketingstrategies and identify potential threats and opportunities.
• o Identify new market opportunitiesand recommend actionable strategies.
• o Develop and execute the brand'sdigital marketing strategy.
• o Manage social media campaigns anddigital brand communication.
• o Create and coordinate content toimprove brand visibility, engagement and lead generation.
• o Monitor digital campaignperformance and optimize activities based on results.
• o Track key digital metrics andprepare performance reports.

8. Marketing Budget & ROI

• o Prepare and manage the annualmarketing budget.
• o Allocate marketing investmentsacross brands, products, geographies and channels.
• o Monitor campaign expenditure andensure effective utilization of marketing budgets.
• o Measure marketing ROI, leadgeneration, brand awareness and sales impact.
• o Identify opportunities to optimizemarketing spend and improve overall effectiveness.

3) Communication & Relationship:

INTERNAL: Departmental HODs / CompanyStaffs

EXTERNAL: Customers, Vendors and Consultants

4) Knowledge, Training & Experience required:

Knowledge&Skills:

• 1. Strong knowledge of brand management, marketing strategy and productmarketing.
• 2. Knowledge of market research, competitor analysis and customer insights.
• 3. Understanding of ATL, BTL, digital and 360° marketing.
• 4. Knowledge of product launches, positioning and go-to-market strategies.
• 5. Understanding of dealer, channel and influencer marketing.
• 6. Strong analytical, strategic and problem-solving skills.
• 7. Excellent communication, presentation and negotiation skills.
• 8. Strong project management and stakeholder coordination skills.
• 9. Proficiency in MS Excel, PowerPoint and digital marketing tools.
• 10. Knowledge ofthe building materials/construction industry is preferred.

Requirements

Experience : 5-7 years of experience in relevant experience in BrandManagement, Product Marketing, Marketing Strategy or Integrated Marketing, Revenue generation and ROI, preferably in the building materials/construction industry

Preferred Candidate Location : Localcandidates within 30 kms (Surat) from job location is preferred

Educational Qualification: MBA/PGDMin Marketing/Bachelor’s degree in Engineering preferred