Brand Manager

Justo Realfintech; Thane, Navi Mumbai, Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Justo Realfintech is seeking a Brand Manager to lead brand strategy and marketing across Mumbai real estate projects. The role requires managing campaigns, brand communications, and collaboration with Sales, CRM, and agencies to ensure consistent brand messaging.

The ideal candidate should have 3–5 years in brand management, with a strong grasp of digital marketing and content development for real estate campaigns. Location preferences include Central Mumbai, Thane, or Navi Mumbai.

Qualifications

• 3–5 years of experience in Brand Management / Marketing.
• Experience in real estate branding, launches, campaigns and brand initiatives would be an advantage.
• Comfort coordinating with multiple internal stakeholders and external agencies.

Responsibilities

• Develop and execute brand strategies aligned with project objectives.
• Maintain brand positioning across real estate projects and campaigns.
• Ensure brand identity and messaging consistency across platforms.

Skills

Brand management

Real estate marketing

Campaign planning

Digital marketing

Social media

Stakeholder management

Analytics

MS Office (PowerPoint/Excel)

Tools

PowerPoint

Excel

Job description

Job Description:

Position: Brand Manager

Industry: Real Estate

Experience: 35 Years

Location: Central Mumbai / Thane / Navi Mumbai

Department: Marketing

Employment Type: Full-time

Role Overview:

We are looking for a dynamic and result-oriented Brand Manager with 35 years of experience, preferably within the real estate industry, to manage and strengthen the brand presence across projects and marketing initiatives.

The candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, coordinating with internal and external stakeholders, and ensuring consistent brand communication across all consumer touchpoints.

Key Responsibilities:

Brand Strategy & Management

• Develop and execute brand strategies aligned with overall business and project objectives.
• Build and maintain strong brand positioning across real estate projects.
• Ensure consistency of brand identity, communication, messaging, and visual guidelines across all platforms.
• Conduct market and competitor analysis to identify emerging trends, consumer preferences, and opportunities.

Marketing Campaigns:

• Plan and execute ATL, BTL, digital and on-ground brand campaigns for real estate projects.
• Develop campaign briefs, communication strategies, key messaging, and creative directions.
• Work closely with creative agencies, media agencies, production houses, and other vendors to execute campaigns effectively.
• Monitor campaign performance and provide insights for optimisation.

Project & Real Estate Marketing:

• Work closely with Sales and Business Development teams to understand project requirements and business priorities.
• Develop marketing communication based on project positioning, target audience, USPs, location, pricing, and competitive landscape.
• Support project launches, channel activities, events, activations, and other brand initiatives.
• Gather market and customer insights to improve brand communication and campaign effectiveness.

Digital & Content:

• Collaborate with digital marketing teams to ensure consistent brand communication across social media, websites, portals, emailers, and other digital platforms.
• Oversee content development including campaign creatives, brochures, presentations, videos, hoardings, standees, and other marketing collaterals.
• Ensure communication is aligned with the defined brand tone and positioning.

Stakeholder & Agency Management:

• Coordinate with Sales, CRM, Business Development, Project, and other internal teams.
• Manage external creative, media, digital, PR, and activation agencies.
• Review agency deliverables and ensure timely execution as per briefs and brand guidelines.
• Manage campaign timelines, budgets, and deliverables.

Reporting & Analytics:

• Track campaign performance, brand initiatives, lead-generation activities, and marketing spends.
• Analyse campaign data and consumer response to identify areas for improvement.
• Prepare regular marketing and campaign performance reports for management.
• Ensure marketing activities are aligned with business objectives and deliver measurable outcomes.

Key Skills & Competencies:

• Strong understanding of real estate marketing and brand management.
• Experience in developing and executing integrated marketing campaigns.
• Strong creative and strategic thinking.
• Excellent communication and presentation skills.
• Strong project and stakeholder management abilities.
• Ability to manage multiple projects and agencies simultaneously.
• Good understanding of digital marketing and social media.
• Strong analytical and problem-solving skills.
• Proficiency in MS Office, particularly PowerPoint and Excel.

Desired Candidate Profile:

• 3–5 years of experience in Brand Management / Marketing.
• Candidates with experience in the real estate industry will be preferred.
• Experience in managing real estate projects, launches, campaigns, and brand initiatives would be an advantage.
• Should be comfortable coordinating with multiple internal stakeholders and external agencies.
• Candidates based in or willing to work from Central Mumbai, Thane, or Navi Mumbai will be preferred.