Brand Manager

Kornferry; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Kornferry in Mumbai seeks a branding and marketing professional to develop and execute brand strategies for growth, with a focus on product launches and strong brand positioning.

The role covers ATL/BTL campaigns across digital and traditional channels, requires collaboration with cross-functional teams for market entries, ongoing market analysis, and meticulous budget management for advertising initiatives.

Qualifications

• -brand strategy development
• cross-functional collaboration
• digital and traditional media planning
• market trend analysis
• budget management for advertising

Responsibilities

• Develop and execute brand strategies to drive business growth, focusing on product launches and brand positioning.
• Manage ATL/BTL campaigns across multiple channels, including digital media platforms.
• Collaborate with cross-functional teams to launch new products and services, ensuring successful market entry.
• Analyze market trends and competitor activity to inform strategic decisions.
• Oversee budget management for advertising expenditures.

Job description

Roles and Responsibilities

• Develop and execute brand strategies to drive business growth, focusing on product launches and brand positioning.
  
• Manage ATL/BTL campaigns across multiple channels, including digital media platforms.
  
• Collaborate with cross-functional teams to launch new products and services, ensuring successful market entry.
  
• Analyze market trends and competitor activity to inform strategic decisions.
  
• Oversee budget management for advertising expenditures.