Brand Manager

Dharti Group Infra; Mumbai Suburban; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Dharti Group Infra, located in Mumbai Suburban, is looking for a brand manager to develop and execute strategies that position the company effectively in the real estate market. The candidate will manage brand identity and oversee various marketing campaigns while collaborating with sales, design, and digital teams.

Key responsibilities include conducting market research, managing external agencies, and tracking brand performance metrics. The position requires strong communication skills reflecting the company's values.

Qualifications

• Proven experience in developing and executing brand strategies.
• Strong knowledge of marketing campaigns including digital and print.
• Experience in conducting market research and competitor analysis.

Responsibilities

• Develop and execute brand strategies for effective positioning.
• Manage brand identity and ensure consistency across materials.
• Plan and oversee marketing campaigns across various platforms.
• Collaborate with sales, design, and digital teams.

Job description

• Develop and execute brand strategies to position the company and its projects effectively in the real estate market.
• Manage the brand identity, ensuring consistency across all marketing materials, campaigns, and customer touchpoints.
• Plan and oversee marketing campaigns, including digital, print, outdoor, and on-site promotions.
• Collaborate with the sales, design, and digital teams to ensure brand alignment across all initiatives.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for differentiation.
• Oversee content creation, including brochures, social media posts, videos, and advertisements.
• Manage external agencies and vendors (advertising, PR, media buying, etc.) to ensure timely and high-quality output.
• Track and report on brand performance metrics, campaign ROI, and customer engagement.
• Organize and manage brand events, property launches, and exhibitions.
• Ensure all communication reflects the companys tone, vision, and values.