Brand Manager

Manpowergroup Services India; Coimbatore District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Prominance seeks a seasoned marketing leader to craft the annual strategy, align with business goals, and drive market development across key geographies. The role oversees brand storytelling, campaigns, and pricing strategies with a data-driven approach.

You will coordinate agencies, manage budgets, and steer creative assets for print, digital, and social channels, ensuring consistent brand execution and ROI.

Responsibilities

• Marketing Strategy & Annual Planning: Formulate and implement comprehensive marketing strategies and prepare the Annual Operating Plan (AOP).
• Promotions & Market Development: Plan and execute strategic market development programs and trade promotional strategies.
• Product Positioning, Launch & Scale-Up: Oversee end-to-end positioning, strategic launch, and market scale-up for key product categories.
• Pricing, Schemes & Revenue Optimization: Design trade schemes, marketing discounts, and pricing revisions to boost revenue.
• Demand Forecasting & Data Analytics: Conduct market analysis to forecast demand and identify prospects and new markets.
• Integrated Marketing Communications (ATL/BTL/TTL): Create campaigns across ATL, BTL, TTL tailored to consumer demand.
• Agency & Vendor Management: Source and manage external agencies for marketing functions including photoshoots, digital marketing, influencer campaigns.
• Creative & Brand Collateral Direction: Oversee visual identity and content for brochures, catalogs, social media and websites.
• Market Intelligence & Trade Visits: Conduct market visits to gather insights and monitor competitor activity.
• Budgeting & Process Automation: Manage promotional budgets and drive workflow automation for efficiency.

Job description

KEY RESPONSIBILITIES & CORE FUNCTIONS *

Marketing Strategy & Annual Planning: Formulate and implement comprehensive marketing strategies and prepare the Annual Operating Plan (AOP) in direct alignment with Prominance's long-term business goals. Manage day-to-day brand activities and operational marketing.

Promotions & Market Development: Plan and execute strategic market development programs and trade promotional strategies designed to penetrate target geographies and drive active participation from retailers and distributors.

Product Positioning, Launch & Scale-Up: Oversee end-to-end positioning, strategic launch, and market scale-up for key product categories (including School Shoes, EVA, and PU footwear lines) grounded in thorough market research.

Pricing, Schemes & Revenue Optimization: Design trade schemes, marketing discounts, and tactical price revision strategies to strengthen market competitiveness and generate additional revenue streams across specific product categories.

Demand Forecasting & Data Analytics: Conduct market analysis and gather insights from multiple sources to facilitate accurate demand forecasting, identification of business prospects, and evaluation of potential new products and markets.

Integrated Marketing Communications (ATL / BTL / TTL): Create and deploy holistic branding and communication campaigns across Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) marketing channels tailored to dynamic consumer demands.

Agency & Vendor Management: Source, evaluate, and direct specialized external agencies for core marketing functions including BTL/ATL execution, product photoshoots, digital marketing, and influencer marketing campaigns.

Creative & Brand Collateral Direction: Coordinate end-to-end visual identity and content development for brand logos, product brochures, sales catalogs, booklets, print/magazine features, social media platforms (Facebook, Instagram, etc.), and corporate websites.

Market Intelligence & Trade Visits: Conduct structured and regular market visits across key territories to gather real time consumer and trade insights, monitor competitor activity, and maintain a close pulse on market dynamics.

Budgeting & Process Automation: Oversee annual promotional budgets with strict fiscal discipline to maximize ROI. Drive process efficiency and trade promotion tracking through workflow automation and dedicated digital tools.