Head - Marketing

Welspun One Pvt. Ltd.; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

A leading real estate firm is seeking a seasoned professional with over 10 years of experience in marketing, primarily in real estate. The role involves developing comprehensive marketing strategies, driving integrated campaigns, and leading innovative digital marketing initiatives. The ideal candidate will also conduct market research and manage the annual marketing budget to align with the company's objectives. Strong skills in digital marketing and campaign management are essential for this position.

Qualifications

• 10+ years of experience in Real estate marketing.
• Proficiency in digital marketing required.
• Experience in campaign management, retail activations, and co-branded marketing initiatives.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead branding and positioning initiatives.
• Drive integrated marketing campaigns across various platforms.
• Conduct market research to identify trends and customer insights.
• Design and communicate the annual marketing plan.

Skills

Real estate marketing

Digital marketing

Campaign management

Market research

Job description

10+ years of experience in Real estate marketing. Experience in campaign management, retail activations, and co-branded marketing initiatives. 1. Proficiency in digital marketing

Key responsibilities

Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies aligned with the company’s short-term and long-term business goals.
• Lead branding and positioning initiatives for corporate and project-specific marketing.
• Champion innovation in campaign planning and execution to enhance market responsiveness

Integrated Brand & Project Marketing

• Drive integrated marketing campaigns across digital platforms, print media, PR, and outdoor.
• Shape end-to-end marketing for project launches — from concept to execution
• Create and execute innovative on-site branding initiatives to enhance customer experience at high-end sites.

Digital Marketing

• Strategies Digital marketing plans and ensure implementation, stay up to date with latest trends of the digital world
• Lead innovative initiatives in digital and social media marketing to increase the reach of the brand
• Oversee digital marketing efforts including SEO, SEM, social media, email, and content marketing.

Cross-Functional Collaboration

• Partner with Sales, Product, Leasing, and Development teams to align marketing goals with revenue objectives.
• Support sales enablement with marketing collateral, presentations, and campaign-specific assets.

Market Research

• Conduct market research to identify trends, customer insights, and competitive gaps.
• Use data analytics to inform go-to-market strategies and refine marketing approaches.
• Build, mentor, and lead the in-house marketing team or external agencies to meet performance and brand goals.
• Manage vendor partners, media agencies, and creative resources effectively.
• Identify potential risks and challenges in marketing initiatives and develop mitigation strategies.
• Monitor market dynamics and competitive activities to anticipate and respond to potential threats.

Budget Planning & Efficiency

• Design and communicate the annual marketing plan in coordination with other functions and in alignment with the long term marketing strategy
• Ensure a performance-based approach by clearly defining annual and monthly KRAs linked to the overall marketing strategy
• Develop the annual budget for the Marketing team aligned to the overall business plan and budget (budgets for ATL/BTL initiatives, digital/social, manpower budget etc.)
• Assess ROI of initiatives and key strategies related to branding and PR to identify most effective channels for the business