Brand Manager

Essence Hr Services; Mumbai City; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Essence Hr Services in Mumbai is seeking a marketing professional to drive brand strategy, consumer insights and growth initiatives. The role covers integrated campaigns, new product development and D2C customer acquisition and retention across multi-channel programs.

The candidate will work closely with product, sales and creative teams to deliver ROI-focused marketing plans and ensure successful launches in a competitive market.

Qualifications

• Experience in brand strategy and growth.
• Strong consumer insights and market understanding.
• Ability to lead integrated campaigns and brand communications.
• Experience with new product development and launches.
• Experience with D2C, customer acquisition and retention.
• Proven cross-functional collaboration and leadership.
• Focus on marketing ROI and performance metrics.

Responsibilities

• Develop and execute brand strategy to drive growth.
• Derive consumer insights and market understanding to guide plans.
• Lead integrated campaigns and brand communications across channels.
• Plan and launch new products and coordinate go-to-market efforts.
• Drive D2C initiatives, customer acquisition and retention strategies.
• Foster cross-functional collaboration with product, sales and creative teams.
• Monitor and optimize marketing ROI and performance metrics.

Skills

Brand Strategy

Consumer Insights

Market Understanding

Integrated Campaigns

Brand Communication

New Product Development

D2C Growth

Acquisition & Retention

Cross-functional Collaboration

Marketing ROI

Job description

Posted: 2 days ago Openings: 1 Applicants: 100+

• Brand Strategy & Growth
• Consumer Insights & Market Understanding
• Integrated Campaigns & Brand Communication
• New Product Development & Launches
• D2C, Consumer Acquisition & Retention
• Cross-functional Collaboration
• Marketing ROI & Performance

Skills highlighted with ‘‘ are preferred keyskills