Brand Manager

Hocco Industries; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hocco Industries is seeking a strategic Brand Manager to lead innovation launches and 360 integrated campaigns. You will own end-to-end launch strategies, drive campaigns across digital, offline, influencer and PR touchpoints, and lead creative development with agencies and internal teams.

The role requires strong consumer insight skills, brand strategy understanding, and execution excellence to elevate packaging communication and propositions.

Qualifications

• 7-9 years of experience in FMCG, Consumer or Brand Marketing.
• Experience with new product launches and 360 campaigns.
• Strong understanding of consumer behaviour and market trends.

Responsibilities

• Own end-to-end launch strategy for new products and innovations.
• Drive 360 campaigns across digital, offline, influencer, PR and touchpoints.
• Lead creative development with agencies and internal teams.
• Develop packaging communication and consumer propositions.
• Drive influencer marketing, PR and brand visibility initiatives.
• Own campaign budgets, timelines and execution.
• Collaborate with R&D, Sales, Trade Marketing, Design and cross-functional teams.
• Convert consumer insights and trends into brand and launch opportunities.

Skills

Brand marketing

Launch campaigns

Creative development

Budget management

Education

MBA/PGDM in Marketing

Job description

We are looking for a strategic and creative Brand Manager to lead innovation launches, brand innovation and 360 integrated campaigns.

KEY RESPONSIBILITIES

• Own end-to-end launch strategy for new products and innovations
• Drive 360 campaigns across digital, offline, influencer, PR and consumer touchpoints
• Lead creative development with agencies and internal teams
• Develop impactful packaging communication & consumer propositions
• Drive Influencer Marketing, PR & brand visibility initiatives
• Own campaign budgets, timelines and execution
• Collaborate with R&D, Sales, Trade Marketing, Design and other cross-functional teams
• Convert consumer insights and market trends into strong brand and launch opportunities

IDEAL PROFILE

• 7-9 years of relevant experience in FMCG, Consumer or Brand Marketing
• MBA/PGDM in Marketing from a reputed institute will be an added advantage
• FMCG/Consumer-focused agency experience with client-side brand exposure will be an added advantage
• Proven experience in new product launches, brand innovation and 360 integrated campaigns
• Strong understanding of consumer behaviour, brand strategy, communication and market trends
• Strong combination of strategic thinking, creative mindset and execution excellence