Brand Manager

Primum Talent; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Primum Talent is seeking a Brand Marketing professional to develop and execute brand strategy and communications from its Pune-based team. You will plan campaigns across digital, social, e-commerce, quick commerce and offline channels while coordinating with Design, Content, Marketing, Sales, E-commerce and R&D for cohesive brand activation.

You will lead product launches, seasonal campaigns and activations, drive influencer and content marketing, and support performance marketing with

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–6 years of relevant Brand/FMCG/D2C experience.
• Strong understanding of brand building, digital marketing and consumer behaviour.
• Experience in campaign planning, product launches and content marketing.
• Strong communication, project management and analytical skills.
• Ability to manage multiple projects in a fast-paced startup environment.

Responsibilities

• Develop and execute brand strategy, positioning and communication.
• Plan and manage integrated marketing campaigns across digital, social, e-commerce, Quick Commerce and offline channels.
• Lead product launches, seasonal campaigns, promotions and brand activations.
• Develop creative briefs and coordinate with Design, Content, Marketing, Sales, E-commerce and R&D teams.
• Drive social media, influencer and content marketing initiatives.
• Support performance marketing with campaign messaging, creative concepts and communication.
• Manage brand communication across Amazon, Blinkit, Zepto, Swiggy Instamart, BigBasket and other platforms.
• Track consumer insights, competitor activity, campaign performance and market trends.
• Maintain brand consistency across all consumer touchpoints.
• Prepare brand performance reports and marketing dashboards.

Skills

Brand marketing

Digital marketing

Campaign planning

Product launches

Content marketing

Social media

Influencer marketing

Analytics

Education

Bachelor's degree in Marketing

Job description

• Develop and execute brand strategy, positioning and communication.
• Plan and manage integrated marketing campaigns across digital, social, e-commerce, Quick Commerce and offline channels.

• Lead product launches, seasonal campaigns, promotions and brand activations.
• Develop creative briefs and coordinate with Design, Content, Marketing, Sales, E-commerce and R&D teams.
• Drive social media, influencer and content marketing initiatives.
• Support performance marketing with campaign messaging, creative concepts and communication.
• Manage brand communication across Amazon, Blinkit, Zepto, Swiggy Instamart, BigBasket and other platforms.
• Track consumer insights, competitor activity, campaign performance and market trends.
• Maintain brand consistency across all consumer touchpoints.
• Prepare brand performance reports and marketing dashboards.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field.
• 3–6 years of relevant Brand/FMCG/D2C experience.
• Strong understanding of brand building, digital marketing and consumer behaviour.
• Experience in campaign planning, product launches and content marketing.
• Strong communication, project management and analytical skills.
• Ability to manage multiple projects in a fast-paced startup environment.