Junior Brand Manager

Nobel Hygiene; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Nobel Hygiene is seeking a marketing lead to manage integrated campaigns across multiple channels. The role requires coordinating with creative, media, digital, influencer, PR, and production partners to deliver campaigns on time and on brief.

You will drive trade activation, monitor market insights, and support product launches, with a focus on data-driven decision making and ROI tracking.

Qualifications

• MBA in Marketing preferred.
• Bachelor's degree in marketing, Business Administration, or related discipline required.
• 3-5 years in Brand Management, Category Management, or Trade Marketing.
• FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred.
• Proven experience running multi-agency campaign execution.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Coordinate day-to-day with creative, media, digital, influencer, PR, and production partners to ensure campaign workstreams stay on brief.
• Drive 360 campaigns across ATL, BTL, Digital, PR, and Influencer channels with trackers and timelines.
• Maintain consistent brand messaging and visual identity across consumer touchpoints.
• Collaborate with Sales and Trade teams to activate channels and improve offtake.
• Track budgets, ROI, and prepare brand performance reviews for leadership.

Skills

Campaign management

Agency management

Data analytics

Marketing execution

Commercial awareness

Excel

PowerPoint

Stakeholder management

Mobility

Education

MBA in Marketing

Bachelor's degree in marketing or related field

Tools

Advanced Excel

PowerPoint

Job description

Key Responsibilities

1. Campaign & Agency Execution (30%)

• Own day-to-day coordination with creative, media, digital, influencer, PR, and production partners ensuring campaign workstreams deliver on time and on brief.
• Manage execution of 360 campaigns across ATL, BTL, Digital, PR, and Influencer Marketing, including campaign trackers, timelines, and cross-functional follow-through.
• Ensure consistent brand messaging and visual identity across all consumer touchpoints.
• Coordinate with the digital marketing team on performance campaigns, content calendars, and social media execution.

2. Trade & Channel Activation (25%)

• Partner with Sales to execute channel-specific activation programs across GT, MT, Pharmacy, Institutional, and E-commerce.
• Develop POSM, visibility programs, and promotional campaigns to improve offtake and track deployment and effectiveness in market.
• Conduct regular market visits to audit execution and gather trade feedback.

3. Consumer & Market Insights (15%)

• Manage consumer research execution briefing, fieldwork coordination
• Monitor competition, pricing, promotions, and category trends- maintain competitive intelligence trackers.
• Analyse sales data (channel, state, and SKU cuts) and brand health tracking outputsand translate findings into actionable recommendations.

4. Product Launch Support (20%)

• Manage launch execution across packaging, positioning, pricing inputs, communication, and go-to-market rollout for new products.
• Coordinate with Supply Chain, Regulatory, and Procurement to keep launch timelines on track.

5. Budget Tracking & Reviews (10%)

• Track A&P spends against plan- manage PO/invoice hygiene and monthly reconciliation with Finance.
• Track campaign ROI and flag corrective actions.
• Prepare brand performance reviews - brand health metrics, sales performance, market share - for leadership presentations.

Education

• MBA in Marketing (preferred).
• Bachelors degree in marketing, Business Administration, or a related discipline.

Experience & Skills

• 3-5 years in Brand Management, Category Management, or Trade Marketing.
• FMCG, Personal Care, Healthcare, OTC, or Hygiene category experience preferred.
• Campaign & Agency Management: Proven experience running multi-agency campaign execution.
• Data Fluency: Comfort with sales data analysis (channel/SKU cuts) and brand health tracking interpretation; Nielsen/market data exposure preferred.
• Marketing Execution: ATL / BTL / Digital marketing execution; trade marketing and POSM development.
• Commercial Understanding: Working knowledge of A&P budgets and P&L drivers.
• Tools: Advanced Excel and PowerPoint.
• Ways of Working: Strong communication, stakeholder management, and cross-functional follow-through.
• Mobility: Willingness to travel for market visits and trade audits.

Attitude & Fit

• Execution-first mindset- bias for closing loops, not just opening them.
• Comfort operating in a sensitive, stigma-adjacent category with empathy for users and caregivers.
• High ownership on trackers, timelines, and follow-ups across agencies and internal teams.