BRAND COMMUNICATION MANAGER

Muthoot Fincorp Ltd.; Tamil Nadu; On-site; INR 700,000 - 1,400,000; Full time

Job summary

Muthoot Fincorp Ltd. in India is seeking a Brand Manager to develop and execute brand communication strategies, drive awareness, and coordinate product launches across channels, including social media, email, digital media, WhatsApp, and website.

You will collaborate with creative, product, and sales teams, manage brand guidelines, plan campaigns and events, and analyze performance to optimize future efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in brand management, marketing communications, or a similar role.
• Strong understanding of brand positioning, messaging, and visual identity.
• Excellent writing, creative, and project management skills.
• Experience with content creation, social media, and campaign execution.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and execute brand communication strategies to drive brand awareness and product launches.
• Conceptualize and create compelling content across various channels (social media, email, digital media, Whatsapp, Website etc.).
• Collaborate with cross-functional teams (creative, product, sales) to align brand messaging and visual identity.
• Manage and maintain brand guidelines to ensure consistency across all touchpoints.
• Plan and execute brand communication campaigns, including product launches, promotions, and events.
• Merchandise planning, Event planning and production support.
• Analyze campaign performance and provide insights to optimize future campaigns.
• Stay up-to-date with industry trends and competitor activity to inform brand strategy.

Skills

Content creation

Brand positioning

Campaign planning

Cross-functional collaboration

Analytics & insights

Education

Bachelor's degree in Marketing or Communications

Job description

• - Develop and execute brand communication strategies to drive brand awareness and product launches
• - Conceptualize and create compelling content across various channels (social media, email, digital media,Whatsapp,Website etc.)
• - Collaborate with cross-functional teams (creative, product, sales) to align brand messaging and visual identity
• - Manage and maintain brand guidelines to ensure consistency across all touchpoints
• - Plan and execute brand communication campaigns, including product launches, promotions, and events
• - Merchanidise planning , Event planning and production support
• - Analyze campaign performance and provide insights to optimize future campaigns
• - Stay up-to-date with industry trends and competitor activity to inform brand strategy

Requirements

• - Bachelor's degree in Marketing, Communications, or a related field
• - 3+ years of experience in brand management, marketing communications, or a similar role
• - Strong understanding of brand positioning, messaging, and visual identity
• - Excellent writing, creative, and project management skills
• - Experience with content creation, social media, and campaign execution
• - Strong analytical and problem-solving skills

Key Skills

• - Creative Skills: Content creation, storytelling, visual identity
• - Strategic Skills: Brand positioning, messaging, campaign planning
• - Collaboration Skills: Cross-functional team management, stakeholder communication
• - Analytical Skills: Campaign analysis, performance metrics, insights-driven decision-making