Senior Marketing Manager

MetaMorph; Delhi; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

MetaMorph in India seeks an experienced FMCG marketing leader to own end-to-end brand and trade marketing across GT, MT, modern trade and key accounts. You will develop and execute brand campaigns, translate strategy into market action, and supervise agencies for creative, media, activation and PR.

The role requires 9–13 years in FMCG marketing with a proven track record across brand management and 360° campaigns, strong offline and digital know-how, and a consumer-first mindset that drives

Qualifications

• 9–13 years of experience in FMCG marketing / brand management.
• Strong experience with established FMCG brands, preferably food, staples or consumer products.
• Proven track record across brand marketing + trade marketing.
• Strong understanding of both offline and digital marketing.
• Experience managing 360° marketing campaigns from strategy to execution.
• Strong exposure to GT, MT, modern trade & retail marketing.
• Experience working closely with sales, distribution, product and commercial teams.
• Strong consumer orientation with the ability to combine brand building with business results.

Responsibilities

• Lead brand marketing strategy across online + offline channels.
• Develop and execute brand campaigns to drive awareness, consideration & sales.
• Drive trade marketing strategy across GT, MT, modern trade & key accounts.
• Work closely with sales & distribution teams to translate brand strategy into market execution.
• Own consumer insights, category trends & competitor analysis to identify growth opportunities.
• Develop annual marketing plans, brand calendars & campaign budgets.
• Drive product launches, new SKU introductions & portfolio growth.
• Build strong in-store visibility, merchandising & point-of-sale execution.
• Lead agencies and external partners across creative, media, digital, activation & PR.
• Track brand health, campaign ROI, market share & marketing effectiveness.
• Partner with leadership on overall business growth, revenue and profitability objectives.

Skills

Brand marketing

Trade marketing

Digital marketing

Campaign management

Consumer insights

Leadership

Job description

• Lead brand marketing strategy across online + offline channels
• Develop and execute brand campaigns to drive awareness, consideration & sales
• Drive trade marketing strategy across GT, MT, modern trade & key accounts
• Work closely with sales & distribution teams to translate brand strategy into market execution
• Own consumer insights, category trends & competitor analysis to identify growth opportunities
• Develop annual marketing plans, brand calendars & campaign budgets
• Drive product launches, new SKU introductions & portfolio growth
• Build strong in-store visibility, merchandising & point-of-sale execution
• Lead agencies and external partners across creative, media, digital, activation & PR
• Track brand health, campaign ROI, market share & marketing effectiveness
• Partner with leadership on overall business growth, revenue and profitability objectives

What We’re Looking For:

• 9–13 years of experience in FMCG marketing / brand management
• Strong experience with established FMCG brands, preferably food, staples or consumer products
• Proven track record across brand marketing + trade marketing
• Strong understanding of both offline and digital/online marketing
• Experience managing 360° marketing campaigns from strategy to execution
• Strong exposure to GT, MT, modern trade & retail marketing
• Experience working closely with sales, distribution, product and commercial teams
• Strong consumer orientation with the ability to combine brand building with business results
• Candidates from leading Indian or multinational FMCG companies preferred

Why This Role:

• Opportunity to take end-to-end ownership of a growing FMCG brand
• High visibility and direct impact on brand growth & market expansion
• Build and shape the marketing function, strategy & execution roadmap
• Work across brand, digital, trade and consumer marketing
• Opportunity to play a key role in taking the brand to next stage of scale